潜水简介:
- Researchers at the Monell Chemical Senses Center reviewed 393,568 unique food reviews of 67,553 products posted during a decade from a quarter of a million亚马逊顾客，发现一个一致的抱怨：许多食物太甜了。研究was posted online在《杂志的生理与行为》中。
- "This is the first study of this scale to study food choice beyond the artificial constraints of the laboratory," Danielle Reed, the study's lead author and a behavioral geneticist at Monell,在一份声明中说。"Sweet was the most frequently mentioned taste quality and the reviewers definitively told us that human food is over-sweetened."
- 研究's other findings show that taste is more important than other factors such as price, and sweetness draws more complaints than saltiness.
潜水见解：
The researchers found more than 30% of Amazon food product reviews used the word "taste," and 11% referred to "sweet taste." Excess sweetness was 25 times more frequently mentioned than under-sweetness and a sweet taste was almost three times more likely to be mentioned than a bitter one, the researchers found.
希望将其产品放在市场上的制造商可能希望注意这项研究的结果，并在可能的情况下减少食谱中的甜度。一些已经花了很多时间和金钱来做到这一点，包括Nestlé, Coca-Cola, PepsiCo和Kind Snacks，还有更多sugar-reduction technologyin development.
Other学习由于消费者越来越多地摆脱了糖，结果表现出与最新分析相似的结果。但是很多研究发现消费者远离成分由于对肥胖和其他潜在健康危险的影响。这项最新研究增加了另一个继续味道趋势的原因。
同时，一些谷物和糖果制造商朝着相反的方向前进ramping up the sugar content在他们的产品中吸引千禧一代和其他寻求放纵的人。虽然大多数消费者都希望减少糖的消耗，但其他研究表明，他们不一定与成分本身相抵触，因此一些制糖制造商have worked to emphasizeits advantages.
But there could be consequences if food makers don't respond to this latest study. A克里白皮书释放去年指出，消费者对过多的糖的担忧对CPG行业的影响很大，因为购物者采取了积极的措施来管理他们对甜味剂的消费，通过越来越多地在家中烹饪，控制份量，并购买较少的包装食品和饮料。
While the debate over sugar will undoubtedly continue, there are other aspects of this study that could prove useful in the short term.
After using machine learning to sift through the massive amount of data to identify certain words in food reviews, the scientists said applying big data to consumer feedback could be helpful in improving health throughpersonalized nutrition。可能会使用这种方法来解决更多的研究。可以看到个性化的营养和更好的饮食as effective ways解决健康问题。
Additionally, complaints regarding saltiness weren't as common in the food product reviews, which researchers found surprising since there has been a lot of recent publicity aboutthe dangers of too much saltin the diet. That could convince companies to shift from salt-reduction efforts to sugar.
