Dive Brief:
- A new wine bottle packaging just launched that is made from94% recycled paperboard with a liner built to hold the beverage,Independent reported。The innovation, called the Frugal Bottle,is about five times lighter than a typical glass wine bottle.
- A Life Cycle Analysis, conducted byIntertek, found the Frugal Bottle has a carbon footprint up to 84% lower than a glass bottle and a water footprint roughly four times smaller than glass. The bottle's carbon footprint is also more than a third less than a recycled plastic bottle.
- The bottle was created by British sustainable packaging companyFrugalpac。The first wine to hit shelves in the new paper packaging is from the Italian vineyard CantinaGocciaand will be sold online and at retail in Scotland,according to the company。
Dive Insight:
Designing high-quality sustainable packaging thatkeeps products fresh, holds liquids and endures temperature changeshas been challenging对于制造商,which iswhy many have continuedto use traditional plastic.
If the launch of the bottle of wine from Cantina Goccia is popular among consumers, it could end up being used by other alcohol companies, many of whom have tried to create more efficient packaging as consumer demand for eco-friendly products increases. Frugalpac says its innovation can also store spirits such as gin, vodka and rum.
Danish brewing giant Carlsbergannounced last year it was in the prototypephase of producing a sustainable, bio-based and fully recyclable beer bottle called the "Green Fibre Bottle." Andrecyclable paper cartonsfrom companies like Tetra Pak in the water space are already more popular among consumers.
In May, Frugalpacreceived a $2.5 millioninvestment and announced plans to release two products, the paper-based wine bottle launching now and a paper package for foods like noodles and yogurts. A month earlier, the company also announced that itmade the firstto-go coffee cup produced from 96% recycled paper.
With additional funding, the company looks to continue innovating in this space and could be a partner for bigCPGcompanies in the future asdeadlinesforpledgesto make all their packaging recyclable get closer.Greenpeace reportedrecently thatCPGcompanies have not shown substantial progress on their sustainability goals.
That can be an issue as consumers areincreasingly buyingbased on a company's sustainability efforts and arewilling to pay morefor it, evenduring the pandemic。As legacy alcohol companies havefallen out of fashionamong some younger consumers, sustainable packaging could help bring them back.
