编者注：此故事已通过一般轧机的电子邮件声明更新。
潜水简介：
- 普通工厂似乎正在开发一种叫做叛徒奶油的无动物的乳酪乳酪品牌。根据Renegade Creamery's website, which wasfirst reported on by Food Navigator，奶酪将使用在精密发酵的情况下使用没有牛的乳制品蛋白质。
- Renegade Creamery's website features images of a cream cheese product, as well as shredded cheddar cheese and packaged cheddar slices. The "About Us" page says, "Renegade Creamery is a development brand within the General Mills organization that strives to connect with consumers in order to better understand their needs and produce solutions that provide value."
- 无动物的乳制品迅速从概念到成分。完美的一天has its animal-free dairy proteins in several ice cream brands, including Brave Robot, made by itsaffiliated CPG maker The Urgent Company。市场上没有无动物的乳制品奶酪，但完美的一天它的竞争对手说了they are working on it。
Dive Insight:
The Renegade Creamery website — which was registered to General Mills in February, according to domain name records, and launched in March, according to the Internet Archive — could be the beginning of a new era of animal-free dairy products.
虽然完美的一天的无动物乳制品通过少数较小的冰淇淋品牌在市场上，但没有大的CPG公司尚未致力于使用精密发酵制造的乳制品蛋白质的产品。如果Renegade Creamery实际上是在不久的将来可供消费者可用的品牌，它将无动物的乳制品带到全新的水平。
However, there is the possibility that the website was set up for a brand that will not exist, and it is just a place for General Mills to test the concept of animal-free dairy with small groups of consumers. After all, General Mills hasn't mentioned Renegade Creamery in any public-facing statements, earnings reports, news reports, social media (though Renegade Creamery has aFacebook profile) or on its corporate blog.
General Mills isn't currently in the cheese space at all, though it is working with cottage cheese companyGood Culture和植物的奶酪公司风筝山通过其301 Inc.加速程序计划。除了品牌之外，普通工厂通过301公司合作，公司没有通过尖端食品技术制造目前的产品。叛徒奶油网站表示，该品牌“努力与消费者联系，以更好地了解他们的需求并产生提供价值的解决方案，”这不完全是信号物理产品即将到来的语言。
没有无动物的乳制品制片人证实他们正在使用这条线上的普通工厂。完美的一天，这是可以通过发酵制作无动物乳制品蛋白的较大公司之一，没有回复按时间发表评论的要求。一般磨坊发言人在一封电子邮件中表示，该公司总是倾听和测试消费者的新想法，以及“为了敏捷，我们测试和试验品牌和产品，更好地了解消费者需要往往展示不同的概念或想法。“
根据网站的叛徒奶油产品“从我们的签名植物的配方开始，然后[我们]添加我们使用良好的发酵技术创建的乳制品蛋白。这些蛋白质与牛奶中的那些相同，但没有牛。”这听起来像一种简化和消费者友好的精确发酵描述，可用于制作奶酪的乳制品，尽管切达干酪的描述表明他们没有乳制品，这意味着叛徒奶油也可以探索植物的空间。
If General Mills truly is creating an animal-free cheese brand, consumer feedback on the concept has so far been favorable. About65% of Americans said they are willing to try用乳制品制成的奶酪，没有来自动物的乳制品，53.8％表示他们愿意购买它，a从欧洲的精密发酵公司Formo和浴室大学的调查。But since this kind of cheese is more of a concept than a product right now, a website with potential offerings connected to a familiar company might get more exact consumer reactions to the idea.
