潜水简介:
- 近一半的人（48％）消费probiotics daily or almost daily in foods or supplements,according to一项调查显示的16,000 consumers in 16 countries by Danish ingredients supplier Chr. Hansen. While 36% of all respondents said that they consumed probiotics at breakfast, dinner (14%), lunch (13%) and snacks (13%) were also popular eating occasions.
- Dairy food is consumers' preferred way to eat probiotics, according to the survey. However, when asked what foods containing probiotics they would buy if products were available, 48% of respondents said cheese, with fruit or vegetable juice (43%) and plant-based fermented products (28%) other popular options.
- The results of the survey show that while probiotics have become more widely available in products from dairy CPGs like Danone and Chobani, more manufacturers have the opportunity to tap the functional ingredient in other categories. However, the survey also found a need for more education from manufacturers about where probiotics can be found and their benefits.
潜水见解：
As the pandemic has sharpened consumers' focus面向更好的成分在他们购买的食物中，CPGs有zeroed in on gut health和immunity as an avenue for implementing wellness into their products. Probiotics, whichcontain beneficial bacteria to fight off "bad" bacteria在一个人的microbiome,speak to these needs.
The functional bacterial ingredients have been on the rise in the dairy space for years, mainly in yogurt.乔巴尼released一系列益生菌酸奶in 2020.Lifeway食品has通过益生菌注入的开菲尔获得了成功喝，虽然良好的文化has updated cottage cheese在某种程度上，通过引入更好的元素，例如微生物。就在本周，达能推出了activia+Multi-Benefit Probiotic Yogurt Drinks, a line that offers数十亿个活跃和活跃的益生菌来支持肠道健康。
The bacteria have also appeared in cereal launches, with Kellogg debuting a line ofprobiotic-infused特殊K nourish谷物在2017年末,General Mills partnering with好的在aprobiotic-infused cereal2019年的报价。同年，对您的小吃巨人巨人released a line of breakfast bars含有益生菌。友好的细菌也开始进入果汁。本周，马特叔叔有机推出了Matt50，这是一种低糖橙汁饮料，含有10亿益生菌per 8-ounce serving.
But the Chr. Hansen survey also showed that despite the growing flood of offerings, consumers are still getting familiar with probiotics, and that more education is needed. Seventy-one percent of consumers said that they would like to learn more about the microorganisms — specifically their functional benefits and which bacterial strains to choose. Meanwhile, consumers also expressed confusion about which products contain probiotics, with 47% agreeing with the incorrect statement that all dairy yogurts contain them.
The survey found that most consumers received information about products containing probiotics on the internet (38%) rather than a doctor (28%) or dietitian or nutritionist (25%). Respondents also said that product packaging is the most preferred method of receiving information about the microorganisms, followed by online resources, meaning those could be the two most effective ways for manufacturers to educate consumers.
LarsBredmose,senior director of commercial development in food cultures & enzymes with Chr. Hansen, said in a statement that the research highlights the need for increased education overall about the microorganisms' benefits.
“我们认为，我们的调查结果指出了愿意提供可靠益生菌菌株制造的食品的业界生产商的重要机会,” said Bredmose.
