潜水简介:
- Unilever is being held up to ridicule on TV, social media, and in the press for its actions during its public spat with the makers of plant-based Just Mayo over just what constitutes mayonnaise.
- 张春制造商的蛋黄酱twea被捕king its website to reflect that many of its own products were actually not mayonnaise under the definition invoked by the company in a上周提起的诉讼。
- 社交媒体一直在嘲笑联合利华。喜剧演员戴维·莱特曼(David Letterman)在周末加入了关于complicated natureof mayonnaise law.
Dive Insight:
越来越清楚的是,联合利华的人们并没有真正认为这一点。他们提起诉讼,即A)导致竞争对手Just Mayo的大量宣传,而B)忽略检查其自己的产品是否达到了他们希望法院决定的法律标准是神圣不可侵犯的。
最终结果 - 除了无休止的嘲弄 - 是可以预见的。汉普顿溪(Hampton Creek)表示,自提起诉讼以来,Just Mayo的销售一直飙升。



