潜水简介：
- t他有机贸易协会（OTA）和数十个有机品牌和行业成员在9月份开始聚集在一起，发起了一项为期30天的社交媒体运动，旨在消除对有机食品行业的误解。“有机神话的月份”将使用标签“ #organicfestival”标签。
- 有机行业参与者将使用研究和图形来吸引消费者参与各种社交媒体渠道上的有机产品的对话，包括Facebook，Twitter，Pinterest，Instagram和LinkedIn，并将为在社交媒体渠道上分享破坏性帖子的人们提供会员奖品。
- the Organic Month also includes at least five Twitter parties, hour-long Twitter chats with organic industry thought leaders, and other special events like at the Natural Products Expo East.
Dive Insight:
Social media是食品和饮料公司的常见营销渠道，可以吸引消费者使用其产品。社交媒体可简单地用于产生炒作，但也可以用来在大规模尺度上传播重要的产品信息，并开始与消费者进行对话，以使他们能够表达自己的关注。这为公司和组织提供了解决消费者可能不得不改善这些产品销售的任何困惑的机会。
"Despite organic sales and accessibility at all-time highs, consumer confusion about organic benefits remains significant. ... Together, by engaging with consumers, media and influencers with a consistent and clear voice, we can change some misconceptions and bring audiences 'on the fence' about organic into the fold," Laura Batcha, OTA's executive director and CEO, said in a news release.
this information will be crucial for organic companies, even though many are already seeing significant growth, and some can be found on theInc. 5000fastest-growing food and beverage companies list. The market is growing so fast that in some cases, organic producers are面对短缺某些成分，尤其是有机饲料和生产。
更大的食品和饮料公司可能会考虑以类似的方式加强社交媒体的努力，以促进他们为使产品更健康或提高公司透明度的行动，因为HersheyandJBS誓言今年要做，可口可乐recently did regarding funding.
