Dive Brief:
- 爱尔兰成份公司Kerry发布了一系列新的天然柑橘提取物，according to a release from the company。The citrus flavors include lime, lemon, orange and tangerine with plans to launch additional flavors.
- The New! Citrus Extract is water soluble and colorless, with Kerry saying they are ideal for sparkling and still flavored waters, ready-to-drink beverages and alcoholic options such as hard seltzers and mocktails. Since these extracts are derived from fruit using a liquid extraction process, they are highly concentrated with reduced levels of organic compounds known as terpenes and sesquiterpenes.
- 由于消费者在大流行期间寻找自然免疫助推器，柑橘口味在最近几个月内看到了普及的高度。5月，橙汁销售hit their highest peaksince January 2015.
潜入洞察力：
这种可以在各种应用中使用的新系列在正确的时间内被引入。近年来，这些口味一直在上升 -more than 50% of all beverages are at least partially citrus based— the immunity-boosting attributes associated with these fruits have only increased their popularity.
然而，在过去几年中，这些流行的口味已经很困难。橙树面对“绿化”，使水果不可赚钱。虽然这个麦芽仍然是农民的头疼，但今年在佛罗里达和巴西的天气有关的灾害 - 两个最大的柑橘生产区域 - 有更多的推动价格。
Kerry的提取物高度集中，提供制造商遵守“更少”的方法的可能性。用于蒸馏这些超浓缩提取物的技术也为这些提取物产生了味道曲线，即Kerry所说的“充满活力，多汁，芳香和强烈，具有清洁的挥之不去的效果”。
These extracts also will enable manufacturers to clean up their labels by substituting terms such as “natural citrus flavor” with “natural citrus extract.” Clean labels have been an area of interest for Kerry in recent years. In 2019,the company introduced一种基于植物的成分系列，用于蛋白质和乳制品替代品，可以更好地索赔，如无麸质，减少脂肪，糖或盐。最后五月，克里获得了通过收购两家公司，基于Georgia的Isoage Technologies和Biosecur实验室清洁标签食品保护能力。
添加清洁标签柑橘类柑橘味道不仅拓展了Kerry更好的产品组合和自然产品，但它允许公司利用消费者趋势。有提取物以复制这些维生素C填充的水果的味道，使Kerry能够直接迎合味道和健康的消费者需求。Beneo是一家成分供应商，在2018年发现，使用天然成分和具有清洁标签surpasses brand recognition and product descriptionsas the most important consideration for consumers when purchasing a food product.
Other ingredient companies such as International Flavors & Fragrances, Symrise and Bontoux also offer citrus extracts. However, Kerry’s reduced levels of terpenes and sesquiterpenes make its line stand out.
很明显，凯里通过创新定位了未来的增长。7月，成分公司释放了一系列设计用于低酒和非酒精饮料的植物提取物。和2月，克里acquired Pevesa Biotech, a Spanish company specializing in non-allergenic and organic plant protein ingredients. Such forward movement will likely prove beneficial for the company in the long run.
食品创新实验室Mattson的调查found innovation is still going strong, with two-thirds of manufacturers working on new concepts and 65% working on new products. Not only are companies pushing forward with innovation, but consumers are ready to give new products a try despite the ongoing pandemic. Mattson found 58% of consumers said they are ready to purchase them. This promise could create another impetus for companies to try to use new ingredients in their products like Kerry's citrus extract.
