Dive Brief:
- 第二类行动诉讼被提交给Brew博士Kombucha声称其产品错误地宣传每种饮料中的益生菌细菌水平。根据实验室测试，“明确的心态”kombucha饮料含有每瓶50,000个益生菌细菌的CFU，比宣传的数十亿次数少了20,000倍。
- 虽然诉讼声称康复公司基于每瓶中的“益生菌细菌”宣传其产品，但诉讼中的标签归档状态，“每个瓶子占多个有益的细菌，酵母和有机酸”，它是“宿主数十亿活跃和活跃的文化。“
- The suit calls it "telling" that the company recently changed its labeling to remove all reference to the probiotic content of its drinks. In the first case, which is still ongoing, the plaintiff leveled the similar claims that the advertised probiotic content did not match what was actually in the bottle.
潜入洞察力：
这种情况只是近年来对近几家Kombucha公司来说，他们的标签与实际在瓶子里的东西不匹配。除了去年5月提交的kombucha kombucha的原始诉讼外，健康ade最近同意支付400万美元to settle two lawsuits citing inconsistencies between the sugar and alcohol levels in the beverage and what was stated on the label. Likewise,O Organics，更好的布洛克，布尔迪美人鱼kombucha都有faced similar lawsuits. Although cumbersome for the companies, all these suits have all been dismissed.
对于定居的公司，有经济补偿，包括财务补偿以及重新制定和标签更正，可以以明显的方式改变品牌。
虽然在法庭上的内疚判决中并不损坏，但解决甚至解雇可能导致消费者与他们以前顾客的品牌制定信任问题。不仅可以多次诉讼导致消费者变得谨慎，但它还可以强迫公司以可能损坏他们精心制作的图像的方式改变他们的品牌。
In the case of Brew Dr. Kombucha, removing any mention of probiotic content prevents the company from touting health benefits that were previously part of its image and could affect sales. At the same time, this particular brand haspursued packaging changesof its own accord as it looks for ways to stand out from the pack. The company could spin this new labeling as an effort to further differentiate itself and play up other attributes like its antioxidant content from tea or the functional benefits associated with its individual flavors.
Still, the wild popularity of kombucha is based primarily on the drink’s probiotic content and so the industry may wnat to considercoming up with standards of identityto give consistency to manufacturers producing the beverage. By doing so, it could provide some level of protection because then consumers will know what to expect in a beverage and manufacturers will have greater guidelines to avoid misleading claims on their labels.
随着康普拉市场的成熟，其销售开始升级，可能使天气更加艰难地诉讼，因为它是一个新生的热门类别。食物导航员报道截至2月24日冷冻康泊奇和其他发酵饮料的年度销售额增长21％至72880万美元。与前一年相比，饮料的销售速度下降，意味着更多的地方携带Kombucha，但可能不会像以前一样快速地销售它。
