潜水简介:
- 雀巢停止了其Milkybar Wowsomes下糖巧克力棒，该巧克力棒于2018年3月在英国和爱尔兰推出。According to just-food, the CPG giant didn't give a reason for discontinuing the brand, but the chocolate bar reportedly saw disappointing sales and struggled to sustain distribution.
- Thebar contained雀巢减少糖的技术，可将糖降低30％。获得专利的发现会导致空心糖更加多孔，并溶解在口腔中，从而使购物者味道相同的甜味，但消耗较少。
- In a statement to just-food, Nestlé said while it was no longer making Milkybar Wowsomes, it was working on other new products. The公司引入去年夏天，英国和爱尔兰的巧克力阵容称为更多覆盆子和榛子套件kat矮胖，燕麦，苹果和肉桂约克，糖少30％。
潜水见解：
在花费一年多的时间来改编2016年首次开发的研究人员的糖清技术突破之后，Milkybar Wowsomes产品对该公司来说是一个很大的推出。NestléannouncedtheMilkybarWowsomes品牌在2018年成为宣传闪电战的“世界第一”。就在两年前，该公司说新产品是"meeting the growing demand of parents for better treats" because it contained natural ingredients, crispy oat cereal, fiber and牛奶作为主要成分而不是糖。
After Nestlé discontinued making the product late last year, it's likely consumers didn't respond positively following the initial debut and stores might not have given it shelf space as a result. However,customer reviews从2018年7月开始，特易购超市连锁店几乎一致积极地积极，使米尔基巴尔沃沃斯（Milkybar Wowsomes）的平均4.4颗星分别为5。TESCO指出，这些评论是作为促销活动的一部分收集的，因此它们可能没有代表整体消费者的反应。
This episode exemplifies a dilemma for manufacturers. People say they want less sugar in their foods and beverages, but they don't always go for the lower-sugar alternatives. Many制造商推出了新版本的放纵产品，用糖制成的糖或替代成分加糖，但是can result在变化的口感，风味和甜度曲线中，可以关闭消费者。
Not all CPG firms have had the same experience as Nestlé with the new, lower-sugar confectionery products they have launched in the U.K.Mars Wrigleyintroducedhigher-protein versions一年前的火星和士力架酒吧中分别提供40％和30％的糖含量。和蒙德利斯首次亮相它的吉百利奶牛奶去年夏天，英国的糖产品减少了30％，以可溶性玉米纤维为甜味剂。
根据杂货商, Mondelez has received an "overwhelmingly positive" response from shoppers to the product and had a mass-media campaign going to enhance sales. But a nutritional policy professor told the magazine large candy companies are afraid that any new no- or low-sugar products could impact their established brands, so they don't support the healthier varieties with the necessary marketing budgets.
Another factor affecting U.K. product reformulations is that the government, citing rising obesity levels,在2016年设定自愿目标to limit sugar in certain children's foods by 20% by 2020. But in May 2018, manufacturers and retailers没有管理a 5% reduction during the first year. In the U.S., where such a policy stancehas long been advocated, it's likely CPG firms will continue appealing to consumers by reducing sugar where they can by substituting more natural sweeteners.
就雀巢而言，它可能可以在其大量的品牌投资组合中找到其他应用程序，即使它在Milkybar Wowsomes中没有成功，也可以使用其空心糖技术。它是已经使用可可果肉in a chocolate KitKat product released in Japan, so it's a good bet the company's减少制糖计划won't be derailed — especially as consumers publicly claim to demand more low-sugar foods.
