Leftovers is our look at a few of the product ideas popping up everywhere — some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can't write about everything that we get pitched, so here are the leftovers pulled from our inboxes.
Jelly Belly gets fizzy
The iconic flavors of Jelly Belly’s signature beans can now be found in beverage form.
Joffer Beverage Company is launching一行果冻Belly-flavored苏打水。The drinks, which will be available in packs of eight 12-ounce cans, will be on shelves next week at Hy-Vee stores. They will also be available online soon.
The line includes eight varieties: French Vanilla, Lemon Lime, Orange Sherbet, Piña Colada, Pink Grapefruit, Tangerine, Very Cherry and Watermelon. Each flavor has only two ingredients: carbonated water and natural flavors. They do not contain sugar or other sweeteners, and have no calories.
The seventh generation of the family running Jelly Belly decided, while drinking seltzer, they wanted a beverage with “stand-out flavors,” a press release about the launch said. So some of the family members got together and formed Joffer Beverage Company to create the new product.
Given the sector’s recent growth, launching a seltzer brandcould be a good bet for Joffer Beverage Company.Bottled sparkling water volume jumped 26% in 2018, while the still water category grew by just 4.2%, according todata from Beverage Marketing reported by CNBC.
But the shelf space for sparkling water is getting increasingly crowded, especially with big brand names jumping into the category. Last year,Coca-Cola announcedit would release a new sparkling water brand called Aha in March, the company's first major brand launch since 2006.和百事可乐的浮华，which launched在2018年，也没有人造口味或甜味剂。
Lacroix仍然是Seltzer水域的市场领导者，但初创企业也有很多增长。据报道销售飞涨800％from 2016 to 2018.
This isn’t the first innovation to come from Jelly Belly in recent years, the company seems to be adapting to the trends in the industry. In 2016,the company started makingOrganic Jelly Beans and Organic Fruit Flavored Snacks.
If the seltzer ends up being a lucrative venture for the family that owns Jelly Belly, they may want to launch even more products with their signature flavors.But for now, with more than 100 Jelly Belly flavors to choose from, the company is looking forward to developing more flavor options for the seltzer line as the brand grows.
— Lillianna Byington
雀巢推出未烘烤的乐趣（FETTI）
可能很少有成年人没有吃过雀巢收费室饼干面团。
After all, beforelarge-scale E.coli outbreaks related to flourrocked the ingredients world several years ago, many consumers dutifully followed the recipe on the back of the signature yellow bag of chocolate chips with the intention of enjoying the cookies before they even got close to the oven.
Now,Nestléis making it safe to eat the unbaked dough. The company is launchingtwo new varieties of edible dough: Funfetti Edible Cookie Dough, which is sugar cookie dough loaded with colorful sprinkles, and Edible Fudge Brownie Batter.
Nestlé自豪地指出，它使用这些曲奇面团产品的成分与消费者在自己的厨房中混合一批饼干或布朗尼蛋糕。但是，该公司已删除了一些容易污染的成分，这些成分对于烘烤至关重要，例如鸡蛋，因此Nestlé警告不要试图烘烤这个面团。
While consumers have probably nibbled on unbaked cookie dough as long as cookies have been around, it first found its way to the spotlight as a standalone treat in ice cream. Ben & Jerry’s takes credit for having the第一个饼干面团冰淇淋, created at its Vermont scoop shop in 1984 in response to an anonymous customer suggestion. In 2018, the brand, now owned by Unilever, said cookie dough is still its most popular flavor.
In the early 2010s, scoop shops selling edible cookie dough began popping up in big cities. Food brands also worked on perfecting a dough meant to be eaten raw to sell in grocery refrigerators. In 2017 — a year after a massive flour recallsourced to General Mills’ Kansas City plantsickened 63 people in 24 states and resulted in 45 tons of flour being thrown away — theedible dough shop trend peaked，在商店中有长远的生产线，新的可食用面团产品到达杂货店。
For this kind of product, it’s hard to get any better thanNestléToll House — or Funfetti — as far as branding goes. Those brands’ long history leaves them inextricably linked to at-home baking, meaning it’s likely they’re what consumers will reach for when they want to indulge in cookie dough at home.
Nestlé推出了最初的两种可食用饼干面团without fanfare in July. It is far from the only brand of edible cookie dough available. Brands including EatPastry and Edoughble only make cookie dough. Last spring, Ben & Jerry’s got into the market it started,selling bags of just the cookie dough chunksin its ice cream.
While these products will satisfy consumer cravings for a while, there is a chance consumers may one day be able to return to the old standby of mixing up a batch of cookie dough and eating it straight out of the bowl. Vegan egg replacements are变得更加复杂， 和new ways to eliminate pathogens in flourare being developed.
— Megan Poinski
Siggi's skyr for the smaller set
As yogurt brands grapple for growth, Siggi’s is tapping into one segment of the space getting more attention recently: kids.
酸奶品牌，是purchased in 2018 by French dairy company Lactalis，将在本月首次首次亮相contain 50% less sugar and 30% fewer ingredients than other leading children's yogurts.Siggi’s Kids will be available in two flavors:Strawberry & Banana and Blueberry.
"Parents who love our current product range are looking for wholesome offerings without lots of added sugar or artificial ingredients," Carlos Altschul, Siggi's president and CEO,在一份声明中说. "... We are thrilled to expand our kids line with the launch of pouches, so we can provide a new range of better-for-you options for parents to choose from."
Siggi’s is not the first yogurt company to introduce a product aimed at children.Chobani announced in late 2018that it was doing its first major yogurt launch targeted at youth. The yogurt giant, known for disrupting the segment more than a decade ago with its Greek offering, also touted the lower sugar content and lack of artificial ingredients in its kids' line.
The disruption in yogurt mirrors the shift that took place in kids juice boxes a few years ago withCoca-Cola’s Honest Tea brand.诚实的孩子们成为第一个在麦当劳运送的有机产品，餐厅庞然大物交换了80卡路里的果汁选项for the Coca-Cola product, which contained 45 fewer calories.
父母看到他们最喜欢的连续的许多cts curtail their sugar content or slim-down their ingredient list to include ones that are more recognizable will no doubt be pleased to see the latest offering from Siggi’s. In addition, the pouch-style packaging will be an attractive feature to parents who want to include Siggi’s Kids in school lunches, at summer camps, or for running around the neighborhood.
— Christopher Doering
