潜水简介：
- Kraft Heinz is selling its natural cheese business to Lactalis for $3.2 billion, Chief Financial Officer Paulo Basilio announced at the company's virtual investor day. The brands included in this sale,according to a company news release, include Breakstone’s, Knudsen, Polly-O, Athenos, Hoffman’s and Cracker Barrelin the U.S. only. It also includes the Cheez Whiz brand outside the U.S. and Canada. The agreement includes a永久许可卡夫品牌天然，磨碎和国际奶酪，以及Velveetabrand in shredded and international cheeses.
- The brands being sold contributed $1.8 billion in net sales for Kraft Heinz in the 12 months that ended on June 27. The transaction is expected to close in the first half of 2021, Basilio said. Proceeds will be used to pay down debt.
- Kraft Heinz used its investor day to lay out a new business strategy to help the mega-company grow market share, increase efficiency and build its business. Basilio said the sale furthers Kraft Heinz's new strategy as it increases the percentage of the company's portfolio made up of brands primed for growth. Additionally, he said, 90% of their current sales are in developed markets.
Dive Insight:
虽然这最后宣布放弃of Kraft Heinz’s investor day, this is a deal that has been talked about for more than a year.
在卡夫（Kraft）在2019年2月震惊市场之后宣布净亏损为126亿美元, the company has been looking for ways to get back on its feet. ABreakstone的潜在剥离几周后，CNBC首次报道了CNBC，据报道，Kraft Heinz甚至被雇用Royal Bank of Canada to review options for the brand. Other reports indicated that the company was also looking atoptions for Maxwell House，等离子体婴儿食品和矿石冷冻土豆。
A few months later, then-new CEO Miguel Patricio ordered a举止。He said at the time he wanted to review the business as a whole and explore all of the options available to bring the company back to the leading position it once held. Patricio said on hisfirst earnings call last August他需要知道Kraft Heinz的所有标志性品牌就其更大的商业模式而言，并且不想急于赠送公司最有价值的资产。
On that same earnings call in 2019, Patricio —known as a turnaround expert— promised to lay out a comprehensive strategy for the company to find growth in the future. And that long-awaited plan was unspooled during nearly four hours of presentations from Kraft Heinz’s top executives on Tuesday morning. The company is placing new emphasis on growing its brands by shifting them from categories to larger platforms, and opening its growth thinking beyond the uses for one product alone — like ketchup solely for a hamburger topping — to all of the ways that the company’s products can enhance that hamburger.
Answering a question about the sale on Tuesday, Patricio said that the decision to divest the natural cheeses is an example of agile portfolio management for Kraft Heinz. Even in areas that could be seen as growth opportunities, he said, there may be places that the company cannot improve.
Patricio说：“我们将继续使用费城奶油奶酪，这是一个了不起的品牌，具有惊人的增长潜力。”“我们保留卡夫单打美国奶酪，因为我们有同样的感觉。天然奶酪是我们认为实际上购买产品的价值比我们对我们更大的价值。因此，我们认为这将极大地帮助我们实现我们的成长野心。”
As far as buyers for the cheese business go, it’s not surprising that Lactalis is the winning bidder. The French dairy company has been on a mission to grow its U.S. business. Lactalis North America CEO Thierry Clementtold Food Dive earlier this year该公司专注于大西洋这一侧的增长机会 - 眼睛和耳朵寻找适合其商业模式的并购机会。
Lactalis, which owns U.S. yogurt brands Stonyfield, Siggi’s and Green Mountain Creamery, has no U.S.-based cheese brands of its own. It currently owns European cheese powerhouses, including France’s President and Lactel, and Italy’s Galbani.
克莱门特在新闻稿中说那个乳酸准备携带标志性的卡夫亨氏奶酪品牌的火炬。
他说：“这种补充产品的结合是一种明确的战略和文化融合，将为国内和国际扩张，产品创新以及积极的社区和员工的影响创造重要的新机会。”
These cheese brands add to Lactalis’ footprint in the space both in the U.S. and abroad. The deal includes factories in加利福尼亚图莱里；纽约沃尔顿；威斯康星州的沃索（Wausau）以及威斯康星州韦亚瓦加（Weyauwega）的配送中心。Kraft Heinz的新闻稿说，这些设施中约有750名员工将继续运作。
尽管Patricio和Kraft Heinz执行团队的其他成员为公司制定了广泛的计划和策略，以便在周二重返食品领域的领先地位，但这种剥离可能不是很快宣布的剥离。在虚拟投资者日，卡夫亨氏许多品牌的许多图像都在幻灯片和视频中展出。但是，另一个似乎显着失踪了：麦克斯韦之家。
