燕麦片雇用行业退伍军人建立执行团队

Dive Brief:

• Oatly is appointing two CPG industry veteransto its leadership team. The oat beverage company said Jean-Christophe Flatin will take over as its global president and Daniel Ordonez as COO. Peter Bergh, Oatly’s current COO, has been named chief strategy officer. The changes start June 1.
• Flatin在火星上获得了30多年的经验，其中包括在宠物食品和巧克力等地区管理品牌。Ordonez在Danone和Unilever的消费包装商品方面加入了近30年的消费包装经验。
• The appointment of CPG veterans to its executive ranks comes as the oat milk maker has struggled to meet demand, lowered its sales forecast and watched its shares lose roughly 75% of its value since its IPO last May.

Dive Insight:

Oatly在其增长方面处于关键时刻。该公司不仅会随着需求的增加而迅速扩展，而且还需要具有业务经验的领导者，以指导其增长并防止未来的失误。

Oatly首席执行官托尼·彼得森（Toni Petersson）在宣布招聘的新闻稿中吹捧了Flatin和Ordonez带来的经历。

彼得森说：“随着我们继续扩展生产以满足对产品的不断增长的需求，他们在跨国消费者包装商品公司推动增长和盈利能力的验证记录将对燕麦有价值。”

由于燕麦牛奶先驱者的增长，但缺少收益目标，因此对最高运营专业知识的需求很明显。在2021年的前九个月，该公司发布的收入为4.573亿美元, a 55.4% increase from the prior year. But the company hadprojected total 2021 revenues of $690 millionin August, and saw its stock slowly decline in the months since as investors saw a likely big miss.

公平地说，所有的责任都不属于奥特利的领导。Problems with the company's oat supply由于领导人说他们有足够的时间满足短期的需求，但由于不良的生长季节而导致了公司的能力。该公司建造新设施的计划也由于大流行和供应链有关的问题，放缓了。犹他州奥格登的新建筑设施有很多延误。

但是，根据华尔街日报，混乱的缺乏领导力增加了这些延误。设备和废水问题并不总是被处理。项目计划和范围经常发生更改，管理项目转向不同员工的责任。

With Flatin and Ordonez joining Oatly's leadership, they bring a greater degree of knowhow to a company with global ambitions. Both have had long careers at global food companies, providing leadership and fostering innovation, while being responsible for high-growth areas.

尽管最近遇到了挫折，但Oatly仍在增长，并且处于流行状态。自2020年以来，燕麦牛奶一直是美国第二大销售植物牛奶。旋转统计数据说它持有去年的植物性牛奶市场中的17％市场份额，自2018年以来，它的增长超过44倍。last year's initial public offeringvaluing the company at $10 billion still exists, but it's been muted by disappointing quarters.