[编者注:这是来自客户贡献者Sam Vance的一系列食品潜水帖子中的第一个。]
Usually, I blog about food on my blog, Edible Intelligence. I talk about food from the perspective of someone with both the education and the experience about food science, food safety, and the food industry.
I try to approach topics rationally and cut through the hype and misinformation you are likely to find on the Internet. For my first post on Food Dive, I thought I would put together a small list of food product trends to look for in 2014. To make the list, I looked at what products have recently come out and looked at what topics are in vogue in the美食家世界。
BOLD FLAVORS
For flavors, the trend will be大胆的!If you look at the past few years, you see food companies taking a few more chances. Pringles came out withCinnamon & Sugar chipswhile Frito-Lay launchedCheesy Garlic Bread, Sriracha, and Chicken & Waffleflavored chips. We've already seen spicier flavors hit as food companies are finally more comfortable branding something spicier than Jalapeño. Habanero is a pretty common flavor now in snack foods.

我寻找明确亚洲的趋势。寻找泰国,印度尼西亚,马来西亚人,也许甚至越南的风格,从汤,调味品,甚至零食食品都是为了汤。这也有一个商业案例,因为这些独特的咸味口味不需要相当多的盐。此外,亚洲人在各州是一个快速增长的少数民族。对于您可能期望在您附近的测试市场中看到的味道的潜行预览,我建议遵循瑞奇博士在推特上因为他掌握了深度亚洲美食。
INGREDIENT SIMPLIFICATION
That leads me into the next trend for 2014, which is ingredient simplification. Ingredient simplification includes a simple reduction of one or more ingredients or a reduction in the total number of ingredients in a product. The big one here is salt, even though there is some research that suggests that lowering salt intakemay not correlate with direct health improvements。的确,我们确实需要盐来生活,问题是多少?为了进一步复杂化东西,可以在某些情况下替代钾盐,这将有助于提高美国的低摄入钾。最终,产品重新装修是消费者需求的产物,而不是艰难的科学(更晚)。
近年来美国消费者已经有条件,以不信任任何冗长的成分列表或任何难以发音成分的任何东西。在全国各地的研发实验室的人们开始抛售迈克尔·帕兰的照片之前,我会争辩说,有一个商业案例可以减少成分。
首先,盐沉重,在整个植物中混合,螺旋钻或吹它的设备上产生大规模的压力。除了锌之外,这是最重的矿物质,这意味着它的成本中的重要部分是运输。在所有额外成分上,该成本在头顶上进行,因为它们被运送到分销中心和商店。
我们还可能需要重新审视某些成分,这些成分延长了保质期长于所需的保质期。如果我们可以削减抗氧化剂或水分保留器并略微减少保质期,我们可能会赢得一些尊重消费者的尊重,他从不明白这些东西首先做了什么。
GMO DECISIONS
Regardless of whether you're on the side of science or you think GMO's are '直接从地狱的坑洼, the technological process for creating plant(and even animal) varieties will be a hot topic. We already saw where General Mills,在它的无限智慧,决定去GMO free with Cheerios。The true irony of this decision is that the people who are most against Cheerios having ANY GMO ingredients are the same people who don't eat Cheerios. Way to know your audience, General Mills.
这对食品公司来说是一个棘手的问题,因为他们必须立即称重消费者对未来的看法。随着越来越多的人在科学识字中,他们往往较少是针对被证明的安全过程的活动家,或者将基因插入植物或动物。通过参加误导的消费者的情绪和喂养他们的愤怒的活动家,他们的风险使担心目前没有,最终毁灭了一种技术过程,在有机会对世界产生真正令人敬畏的影响之前。
作为一家经营决定,公司必须权衡是否将转基因的转基因会让他们更加销售,而不是在未来更具成本效益的成分。当然,他们可以将来转回GMO成分,但假设在公司因消费者需求由于公司跳船而跳过GMO,则能够生存。
所以你有它,三个食品趋势我预测,我们将在来年看到。如果你喜欢我到目前为止写的话,让食物潜水在推特上了解。另外,请访问我的博客,Edible Intelligence。You can also follow me@Samvance.on Twitter.
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