UPDATE: May 22, 2019:Lauren Batcha, CEO and executive director of the Organic Trade Association, provided some context to the figures at a media event.
潜水简介:
- Sales of organic food in the U.S. last year totaled a record $47.9 billion — 5.9% higher than 2017, according to the Organic Trade Association's最新有机行业调查。虽然这比2017年的6.4％增长率慢，但Organicfood sales outpaced the overall food market's 2.3% growth rate for 2018, OTA said.
- 该组织表示，去年在美国出售的所有食品中有5.7％是有机的，杂货店通常都可以使用食品和非食品有机产品。最重要的类别仍然是有机水果和蔬菜，2018年增长率为5.6％，销售总额为174亿美元。
- OTA指出，过去十年来，有机水果和蔬菜占去年所有有机食品销售的36.3％，占美国有机水果和蔬菜市场份额的14.6％。从1月至4月完成了200多家公司的调查，由OTA由营养商业杂志完成。
潜水见解：
Organic food continues to win fans, althoughOTA's figures show销售额的增长率在2013年达到12.2％，此后一直在下降。有机食品领域的增长速度仍比传统食品快，但某些产品面临障碍。有机乳制品的销售连续第二年放慢速度，该小组将其归咎于改变饮食趋势。
Laura Batcha,首席执行官兼执行董事有机贸易协会, told reporters Wednesday the slowing growth in sales is largely because there is "a lot more price competition" in the market place.
随着大型杂货店巩固其购买力，他们能够获得更好的价格并将其传递给消费者。此外，巴查（Batcha）表示，零售商正在携带更多的有机食品，因为他们知道它将吸引客户进入商店，然后以最有竞争力的价格出售。- 有机作物。
巴查说：“我们真的希望为尽可能多的家庭提供有机食品，因此我们希望有机食品负担得起。”“那枚硬币的另一面是，农民必须付出不错的价格，因为它很难有机生产，而且成本更高，如果没有增值...您如何将他们保留在计划中？展望未来的是，您如何完成两者的成就来将系统融合在一起。”
专业饮食和功能性食品have forced consumers to shift their eating habits in recent years. But organic egg sales were up by 9.3% in 2018 to $858 million, a trend the group expects to continue as demand increases. Dairy and eggs still remain the No. 2 organic category in terms of size with combined sales of $6.5 billion last year, a bump of 0.8% from 2017.
Growth in plant-based foods and beverages havespurred more innovation在有机乳制品中，调查指出，已经将新的基于牛奶的饮料引入了市场。这些产品包括更多的蛋白质，更多的脂肪，不同的口味和草食品种。尽管他们还没有将针移动太多，但他们将来可以这样做。
尽管如此，去年的整体有机食品销售增加了持续变化的信号。消费者可能正在购买更多有机产品，或者更多的农民和制造商可能会改用有机物并提供其他有机选择。似乎这两个因素都导致了跳跃。
the price differential between organic and conventional food may not be playing as large a role as it once did.尼尔森（Nielsen）2018年的数字the average prices for organic food dropped as more certified items were introduced. The premium was about 7.5% more last year, compared to 9% more in 2014. But organic milk and eggs were priced higher, at 88% and 86% more, due to government regulations about what "organic" means.
OTA预测行业的创新和行动主义将继续增加，重点是保持USDA有机印章的信誉和消费者的信任。theOTA launchedthe Organic Fraud Prevention Solutions program to reduce organic fraud worldwide since the standardshave weaknesses。that could help gain consumer trust and boost numbers.
However, organic certification may not be a top concern for consumers,according to a recent online survey。Far more consumers are interested in supporting companies with similar social, political and environmental values, with organic ranking as the least important label claim.
在购买有机食品时，可能是味道和风味的其他考虑因素，就像他们经常使用的食物和饮料一样。提高营养价值和缺乏合成农药是其他reasons shoppers give for choosing organic。So, while sales growth may fluctuate year over year, the trajectory for organics is still pointing upward.
