潜水简介：
- Average prices for organic food are dropping as more certified items hit mainstream store shelves, but the price premium can still vary a lot depending on the product, according to Nielsen figures for 2018reported by the Associated Press。
- 2018年,消费者支付大约7.5%的组织形式c foods and beverages than conventional items, Nielsen said. In 2014, the premium was 9% more. But organic milk and eggs were priced much higher than their conventional counterparts — at 88% and 86% more, respectively — because government regulations dictate what "organic" means when it comes to those products, and those rules can hike production costs, according to AP.
- 在新鲜农产品方面，价格溢价通常较低，某些有机物品（例如史密斯苹果，朝鲜蓟和豆浆）实际上可能比传统生产的产品低。
Dive Insight:
有机食品和饮料之间的价格差异及其常规生产的对应物之间的价格差异有很多。除了增加成本的有机生产规则外，当今消费者还有更多有机产品，以及在更广泛的零售场所中。
Part of that is the natural result of an增加消费者需求也more farmers transitioning进行有机生产。对于农民来说，这一过程需要三年的时间，在此过程中，生产者没有看到从改用有机的任何回报，但仍必须遵循种植农作物的规定。现在这些产品正在填充货架。
Retailers are also carrying more organic products each year. According to the AP, Kroger has2017年，商店货架上有9,000种有机产品，并在2017年发布了10亿美元的有机产品的销售。克罗格（Kroger），科斯特科（Costco）和沃尔玛（Walmart克罗格（Kroger）在沃尔玛（Walmart）的有机南瓜只能多10美分。
There are some retail price differences both between organic products compared to similar conventional ones.根据厨房的2018年价格检查，Costco的Earthbound Farm有机力量蔬菜每盎司21美分，但沃尔玛的Earthbound Farm有机菠菜每盎司29美分。此外，沃尔玛的巨大价值特级初榨橄榄油（并非有机）每盎司22美分，而Costco的Kirkland Signature signature来自意大利的柯克兰有机特级橄榄油每盎司每盎司24盎司的中心。采购考虑是定价决定以及与供应商的合同条款的重要原因。
Additional factors that could push down price premiums for organics include less-restrictive government policies and crop insurance programs designed for small organic farms. But, Mercaris senior economist Ryan Koory told the AP, a recession could also make prices lower.
While the average cost spread between organic and conventional foods and beverage has narrowed, buying organic still remains more expensive. The price premium remains an obstacle for some consumers, even though many say they're buying more organic food than ever.根据2017 Mintel market report，有62％的美国人表示，如果价格便宜，他们将购买更多的有机食品。
增长数据表明，无论价格较高，有机食品都会继续吸引消费者。根据有机贸易协会行业调查last year, sales of organic food grew 6.4% in 2017 to a record $45.2 billion. Organic products now comprise 5.5% of the total retail food market in the U.S., the OTA said. And whilethat growth rate was lower比2016年发布的9％rganics在美国食品市场的总增长仍然超过了，在此期间，OTA报告说，这一数字仅增长了1.1％。
