Dive Summary:
- Ocean Spray andSodaStreamInternational announced they will team up to develop juice blend concentrates forSodaStream'shome carbonation system.
- The first flavors to hit stores will be regular and diet versions of Cranberry, Cranberry-Grape and Cranberry-Raspberry juice.
- The products are expected to be released in Canada and the U.S. in the second half of 2013.
From the article:
"... The terms of the strategic agreement were not disclosed.
'We are very excited to bring the delicious, real-fruit taste of Ocean Spray Cranberries to theSodaStreamsystem,' said KennethRomanzi, COO of Ocean Spray. 'We view this partnership as a new, incremental growth opportunity for our grower-owners, which offers an innovative and fun solution for consumers looking for healthful products.' ..."
