潜水简介：
- 与40多个新产品计划提前2016 release, Kellogg is embracing trends like healthy eating, on-the-go, and bold flavors in categories that include cereal and breakfast foods and snacking, two segments the company has been struggling with.
- 在谷物类别中，特殊的K滋养包括蔓越莓，杏仁和椰子等成分与多粒奎奴亚藜薄片配对，而迷你小麦收获喜悦是用蔓越莓蔓越莓的红色小麦制成，与酸奶毛毛雨和香草毛毛雨的蓝莓。除健康的成分外，Kellogg还吸引消费者在寻找即将到来的早餐和快餐选择，并使用Kellogg的早餐混合物，这不需要牛奶，并结合较大的谷物碎片和坚果，以便易于抓取，所有这些都在重新密封的包装中这适合汽车的杯架。
- New snack products feature bold flavors, including Pringles in Tortilla Chili Cheese, Cheez-It snack mixes in Sriracha, and Cheez-it Grooves in Hot & Spicy Cheddar.
潜入洞察力：
Kellogg在新的一年里提供了更多的新谷物和早餐食品，包括通过流行的需求带来Kellogg的Smorz谷物，并介绍Kellogg的JIF PB＆J谷物;新的，有限，季节性味道的弹性馅饼;和限量版Kellogg的谷物具有更多营销呼吁，包括Marvel队长美洲洲内战，迪士尼查找Dory以及迪士尼冻结的电影。Kellogg还提供其他便捷的麦片选项，如Grab-N-Go Cups，具有扩展品种。
该公司的早晨食品段，包括谷物，已持续减少收入，包括2.6％衰退上季度。消费者正在测试其他早餐选择， 包含Greek yogurt虽然Kellogg首席执行官John Bryant仍然是积极的关于谷物复兴。
这零食类别hasn't performed much better, as it too has seen falling sales for the past three quarters, including a 1.5% drop in the latest quarter. With this new lineup of snack products, Kellogg is appealing to those looking for bolder flavors rather than healthy snackers, though the latter is currently the largest category of snackers, according to a FoodThink report.
