Leftovers is our look at a few of the product ideas popping up everywhere — some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can't write about everything that we get pitched, so here are the leftovers pulled from our inboxes.
Fritos salutes veterans
It’s one thing for food brands to honor veterans with product launches, patriotic labels and donations to advocacy groups.
为每位曾经为美国服务的老将创建一个产品是另一个又一个。正好赶上阵亡将士纪念日，Fritos is partnering with nonprofit group Carry the Load为了创建2200万特色袋（每个人都在美国军方服役的人），以纪念美国的英雄。百事可乐拥有的小吃品牌还向该集团捐款100,000美元，以支持军队，退伍军人，急救人员及其家人。
Food products such as糖果和ice creamwear their patriotism by featuring the U.S. flag, but those that take it a step further and support veterans groups resonate with consumers.
Last year, Budweiser launched a new beer,自由储备红色啤酒, which was inspired by a recipe the company said was found in George Washington’s military journal. The brewer had veterans — whose signatures were featured on the bottles — make the beer, and a portion of the proceeds were donated to Folds of Honor, a nonprofit that gives educational scholarships to military families.
The beerhelped boostsales for the alcohol giant, according to a transcript of an earnings call. It’s a strategy the company has often been successful with, usingpatriotic labels和making donations to Folds of Honor.
It’s not surprising for Fritos to go big with support for the military. Its parent company PepsiCo has an annual nationwide campaign called theRolling Remembrance Relay. It raises money for the Children of Fallen Patriots Foundation, which provides college scholarships for those whose parents were killed in military service. This year, several veterans who drive Pepsi’s trucks took an American flag originally flown on a Blackhawk helicopter in Afghanistan in 2012 from coast to coast, starting in Seattle last month. Drivers alsovisit students benefiting from the fundsto thank them for their families' sacrifices.
继电器在百事可乐公司的公司总部完成in New York on Thursday. And while PepsiCo’s annual relay is not advertised to consumers on its packaging or specifically featured in marketing, the flag-carrying drivers hold events across the nation torally support and raise money.
— Megan Poinski
Ferrero sweetens product offerings with spin on iconic classics
Ferrero International has been bulking up its offerings in recent years through a series of high-profile M&A deals, but the global confectionery company best known for Ferrero Rocher, Nutella and Tic Tac istapping into its iconic legacy brandsin a bid to boost sales and widen its growing footprint in the U.S.
Ferrero this week said the internationally popular Kinder Bueno — a milk or white chocolate-covered wafer with hazelnut filling and drizzled with dark chocolate — is coming to the U.S. in November. The Italian confectioner also will roll out a boxed chocolate assortment of premium candies called Ferrero Golden Gallery Signature.和TicTAC正在推出X-Freeze，这是一种经典薄荷的旋转，它比原始产品更大，无糖且持续时间更长。Ferrero Golden Gallery Signature and Tic Tac X-Freeze will be available nationwide in September.
"We're a company that has a reputation of tending well and being good stewards of brands,” Paul Chibe, president and CEO of Ferrero North America, told Food Dive.
In recent years, Ferrero has been rapidly growing in the U.S. In 2018, it spent $2.8 billion to购买雀巢的美国糖果业务— a deal that added more than 20 American candy brands including Butterfinger, Baby Ruth, 100 Grand, SweeTarts and Nerds to the fold.
和earlier this year,Kellogg agreedto sell its cookie business and a host of other snacks and baked goods — a collection that included Keebler and Famous Amos — to Ferrero for $1.3 billion.
但是，对于家族拥有的费雷罗（Ferrero）（将其根源追溯到1946年的战争意大利）为了在美国建立更有意义的存在，分析师表示，该公司不仅需要并购。费雷罗（Ferrero）将需要继续发展和创新数十年来一直是高级糖果销售据点的阵容。它的最新产品可以通过将消费者众所周知的糖果品牌添加并在市场上添加新版本来做到这一点。
“I do think there are opportunities for growth, particularly behind firms that are investing behind product innovation,” Erin Lash, a director of consumer equity research at Morningstar, told Food Dive.
— Christopher Doering
Cheers to this crafty plant-based brat
蓬勃发展的植物趋势正在引入一些不太可能的伙伴关系。
Field Roast Grain Meat Co., part of Maple Leaf Foods' plant-based company Greenleaf Foods, partnered with Elysian Brewing Company to launch a plant-based, beer-infused bratwurst,according to a release.
The meat-free brat will be launched at the Brat Fest in Wisconsin this weekend. It will be available at Meijer stores in the Midwest and PCC Community Markets in Washington. The product has all natural colors and flavors, and no preservatives or GMOs.
Field Roast brand is an artisan plant-based meat and cheese company based in Seattle. Elysian Brewing Company is a brewery with four pubs in Seattle that was由ab inbev收购in 2015.
The growing demand for plant-based products pushed Field Roast and Elysian to create this bratwurst flavored with garlic, caramelized onions, caraway seeds and Elysian beer, the companies said in the release. The plant-based sector continues to expand and is predicted toexpand at a compound annual growth rate of 15%从2019年到2025年，到2025年达到279亿美元。随着预测的增长，该领域可能会有更多的合作伙伴关系。
As U.S. beer volumeshave dropped连续五年，公司正在转向这样的合作，以提高其存在和收入。Meat and beer isn’t an unusual pairing. Coleman Natural and Budweiserteamed up to unveila beer-basted meat line earlier this year. Other alcohol brands have infused sauces. Jack Daniels and Jim Beam developedliquor-infused barbecuesauce, while Budweiser soldself-branded saucein 2016.
Plant-based meat is a crowded field. Impossible Foods' new meat-free Impossible Sausage will appear on Little Caesar's pizzas. More big brands in the category aremoving into retail.It will likely be difficult for Field Roast to stand out in the crowded plant-based space with big players like Beyond Meat and Impossible Foods, but the beer-infused taste will set it apart.
— Lillianna Byington
