To the Bumble Bee Seafood Company, improving the sustainability and the quality of your packaging can go hand in hand.
上周，公司宣布新外包装for its multipack tuna cans made of readily recyclable paperboard. Bumble Bee said that it is the first shelf-stable seafood brand to replace its shrink wrap packaging with a recyclable alternative.
纸板由100％再循环材料制成，消费后至少35％，并经可持续发展非营利林中管理委员会认证。新包装已首次亮相23 SKUs, from 4- to 12-can packages.
The new sustainable packaging was actually a positive outcome to an issue that Bumble Bee was having with existing 25-year-old shrink wrap packaging machinery at its Santa Fe Springs, California, factory, according to LeslieHushka，senior vice president of global corporate responsibility.
哈卡说：“我们正在拥有我们之前的机器的工厂挑战，”赫斯卡说。“我们很难让我们在那块设备上获得服务。你知道，它在多年来起床，所以我们决定看看替代方案。”
大黄蜂决定从R.A.的Mulipacker机械转向。允许它挖掘新的包装功能并放弃收缩包装。Hushka说，它与机械制造商一起定制了设备。
The company pondered whether the new machinery was worth the significant financial investment and logistical adjustments, Bumble Bee president and CEO Jan Tharpsaid in a video statement。但是，它意识到，从塑料的开关与其有助于恢复海洋的目的。
通过从收缩包装纸板,熊Bee said it will eliminate 23 million pieces of plastic waste per year.
除了可持续发展方面，大黄蜂看到采用新型纸板包装的其他好处。对于一个，该公司指出，纸箱允许更容易地扫描产品的条形码，并将其在两种不同方向上放置在储存架上。
据汉南卡称，它还允许视觉品牌刷新。
The new paperboard packaging features bright colors and a picture of the tuna cans, along with nutritional information in a way that looks clearer than was possible on the shrink wrap.
“我们能够真正放在一些醒目的图形和新设计上，在收缩包装的包装中刚刚不可能，”Hushka说。
As a seafood company, Bumble Bee's packaging innovations are part of its overall ocean restoration strategy, according to Hushka.Packaging has taken on greater focus at Bumble Bee since 2020, when it set a goal to have 98% recyclable packaging by 2025.该公司表示，从收缩包装到纸板到纸板上的变化将从96％到98％的可再循环包装，超过目标时间表3年。
Both the new paperboard packaging and the metal tuna cans are curbside recyclable.
“We want to make sure that none of our packaging ends up in a landfill or ends up in the ocean,” Hushka said.
The next part of Bumble Bee's effort to improve the overall sustainability of its packaging is more difficult: making all of it easily recyclable.Huska引用了一个公司调查，发现67％的消费者希望其产品包装更加可回收。
The brand has discussed with recycling groups the difficulty of creating packaging out of new materials that are suited for the U.S. recycling system. Bumble Bee is also in conversation with recycling industry players and advocates about how to bring about structural changes in the U.S. recycling system so that packaging developers can create better recyclable plastics.
"If you think about it, the U.S. recycling system was designed 50 years ago. It was designed for paper and bottles. It's not designed for the type of flexible plastics that we have today," Hushka said.
随着可循环性的易消性，对蜂蜜蜂的任何新包装也保持新鲜度非常重要。与零食食物相比，像海鲜这样的新鲜食品通常需要更多的绝缘材料和材料来确保峰值新鲜度。大黄蜂继续探索这一点，因为它为其其他产品造成了更多可回收的包装，如袋子里的金枪鱼。
“我们正在研究实际上放在那里的特色塑料，然后通过高压拍摄，以确保产品完全消毒。“替代材料并不稳定该过程良好，并且不会继续保护产品，以保护我们真正需要的保质期，”Hushka说。“所以当我们看看材料时，我们必须把它们穿过这些步伐。”
