潜水简介：
- Kraft Heinz最终完成了美国领导团队，担任Cory Onell作为美国销售总统，Sanjiv Gajiwala是美国首席增长官员和斯蒂芬妮彼得逊作为美国通信负责人。根据释放。
- 所有来自其他CPG公司经验的三位高管将向Kraft Heinz美国罗斯·阿布拉姆斯 - Rivera报告。
- Abrams-Rivera在发布中表示，新员工将帮助公司的销售，营销和通信能力“加速我们的转型议程和推动增长。“
Dive Insight:
这对牛皮纸海因斯来说是一个艰难的几年。公司面临着一个$15.4 billion write downof its iconic brands and disclosed a U.S. Securities and Exchange Commission investigation into its procedures last year. On its path to turn around its fortunes, the company is restructuring with many new executives. The latest ones the CPG behemoth has added have experience at legacy companies that have catered to shifting consumer demands.
Gajiwala曾为迈克的硬柠檬水有限公司工作过的谁，将在新创作的角色中服务于他将负责商业化牛皮根海因斯的新产品。onell.将领导美国的销售组织，他将努力创造渠道增长。他在CPG公司附带了20年的领导经验，包括坎贝尔汤，Mondelez International和Kraft Foods。他最近担任J.M的销售高级副总裁。SmuckerCo. Peterson将领导内部和外部通信，并在百事可乐和烹饪小吃中提供高级通信角色的经验。
Although Kraft Heinz has been known fordoing much of its upper-level hiring internally那all three members of this new leadership team come with outside experience. Onell could be considered an exception as he spent an early part of his career at the former Kraft Foods and then Mondelez after it spun off in 2012.
匹兹堡和芝加哥的公司可能发现，带来新鲜血液是有益的举动。去年，该公司聘请了Abrams-Rivera from Campbell Soup to be U.S. zone president, and pulled Miguel Patricio from AB InBev to become首席执行官。The outsiders' outlook seems to be slowly helping get the company back on track.
In its最近的一季度，Kraft Heinz的美国区的收入增长了8.5％至49亿美元。整体销售率期望，增长3.8％至665亿美元，路透社报道。But all was not positive. The company’s earnings report also disclosed a nearly $3 billion writedown on several of its businesses due to uncertainties from the coronavirus and continued slow growth in foodservice.
With changing market dynamics, it will be up to Gajiwala and Onell to find a strategy to improve Kraft Heinz’s performance. Already the company has focused its attention on通过研发保持相关那推出新产品under iconic brands and优化其供应链。Patricio去年告诉CNBChe plans to pivot his efforts toward improving Kraft Heinz’s speed, organic growth, brand building and make the company more consumer focused. A comprehensive plan for the future is set to be unveiled later this year.
通过创建一个位置,致力于创新,Kraft Heinz is further investing in keeping pace with consumer demands. Gajiwala will look into helping bring the company’s brands to life in new and exciting ways, according to the release. While these methods are undefined, Gajiwala has undoubtedly seen the power of innovation on sales at Mike’s Hard Lemonade — part of Mark Anthony Brands, a beverage company known for its trendy products and rapid growth.
重振公司的品牌形象只有一片拼图。另一个是销售，Onell在鉴于他几十年的经验中接管。虽然他的洞察力可能是一个有价值的资产，但他将被呈现有挑战性的市场。他以前的其他公司的经验毫无疑问在帮助他驾驶迅速改变的食物和饮料空间方面是有用的，以确定消费者正在寻求购买以及如何购买它。
This evolution may present an opportunity for this new executive team to work in tandem with Abrams-Rivera to reinvigorate Kraft Heinz’s cachet as a maker of staple brands. To accomplish this, the U.S. zone will likely need all the creativity and expertise it can get in order to turn around a company that has been continuously battered in recent quarters.
