潜水简介：
- 可口可乐取笑了第二种饮料新的实验创建平台，重点是到达游戏社区。
- The limited-edition Coca-Cola Zero Sugar Byte is a soft drink intended to evoke the flavor of pixels. To promote the offering, Coke partnered with gaming organization PWR on a Pixel Point Island in Fortnite where visitors can hunt for hidden treasures, play mini-games and participate in other activities.
- 从5月2日开始，美国消费者将提供一个真实版本的零糖字节。可口可乐继续磨练针对粘贴在诸如游戏之类的频道的爱好者团体的创新策略。
Dive Insight:
Coke is quickly building its Creations platform that seeks to push new flavors out to the market on a rolling basis. The strategy underpins how large food and beverage brands are reworking the ways they insert themselves into pockets of consumer culture, including categories like gaming where enthusiasts often express an aversion to ad-supported media.
Rather than enact a months-long media campaign for a permanent flavor addition that may or may not stick, Creations is dedicated to limited rollouts that emphasize tailored digital and real-world experiences. The quick-hit approach follows Coke culling其大部分饮料组合。
符合较大的作品的要求，零糖字节体现了一个概念，而不是樱桃或香草等传统风味。星光，该计划产生的第一苏打, was "space-flavored," capitalizing on renewed interest in space travel driven by companies like SpaceX and Blue Origin. The limited-edition soft drink, which carried a distinct cooling sensation, was available at retailers starting in late February and included an augmented reality (AR) performance from pop singer Ava Max that could be accessed by scanning a QR code on the packaging.
零糖字节在尝试提供新鲜的东西的同时，在星光的各个方面都迭代可乐。像Starlight一样，以像素为主题的饮料具有独特的包装，并带有刻度刻字，回想起老式视频游戏的块状图形风格。零糖字节也将具有链接到AR游戏的可扫描标签，根据CNN业务。
Coke is at the same time layering in a metaverse component through the bespoke island in Fortnite made with PWR, a gaming company that focuses on designing experiences for the popular multiplayer shooter. Pixel Point Island, which has a neon-tinged, isometric aesthetic resembling "Tron," includes activities like a race through bubbles and a castle defense game. The access code for the virtual space, open for有限的时间通过Fortnite Creative Portal，是8565-0287-3178。
吸引游戏玩家仍然是可口可乐的更大议程之一。该类别已大量考虑“真实魔术”，一个全球品牌平台营销商去年推出。3月，可乐达成了一项多人协议成为野生裂谷电子竞技的创始伙伴，英雄联盟开发人员Riot Games的第一个移动电子竞技计划。
