Dannon announces ingredients overhaul, says no to GMOs for flagship brands

潜水简报:

• Dannon announced Wednesday a pledge in three parts that will change the company's ingredient sourcing and labeling policies.
• Dannon has committed to more sustainable agricultural practices and technology by working with dairy farmers and suppliers to promote healthier soil, improvements to water management, an increase in biodiversity, and reduced carbon emissions.
• 另外两项承诺更具产品特定于产品：来自公司的三个旗舰品牌（Dannon，Oikos和Danimals）的所有产品将包含更少和更多的天然成分，包括从7月开始的GMO。这些品牌的农民也将提供非- 在未来三年内为他们的奶牛喂养。仍然包含GM成分的所有剩余产品将在2017年12月在全国范围内标明。

潜入洞察力：

Dannon is the latest major manufacturer to announce it wouldlabel GM ingredients在未来几年的产品中，加入坎贝尔，普通米尔斯，火星，凯洛格和Conagra。但是Dannon承诺制作与转基因相关的变化包括其扭曲reformulation of flagship brands without GMO ingredients.

本公告还将GMO承诺进一步扩展到其供应链。这种承诺是牛奶，很少有公司深远的承诺for such central ingredients.

This past January, Dannon's ingredient choices were front and center after Chobani released an ad campaign for its Simply 100 line thatattackedDannon's use of the artificial sweetener sucralose while promoting Chobani's use of natural ingredients. Dannon responded with a cease and desist letter to Chobani demanding the company discontinue the campaign.

Chobani then responded with a lawsuit, but the court later granted Dannon apreliminary injunctionto stop Chobani's campaign. It's unclear whether Dannon had already made the decision to move in the direction of natural ingredients or if this high-profile incident was a catalyst for change for the company.

Dannon提到了它的姐妹有机公司Stonyfield Farm（也由Danone拥有）的启发，这已经长期了voiced its supportfor mandatory GMO labeling. Dannon emphasized in a news release that its journey is "independent from that of our organic sister companies."