潜水简介：
- Cargill is testing blockchain technology that will allow consumers to trace their individual Thanksgiving turkey from the store where they bought it to the farm that raised it,according to the Wall Street Journal。这是比特币背后的技术，无法更改或删除。
- Cargill的金银花白色品牌火鸡将在包装上有一个代码，消费者可以发短信或进入HoneySuckleWhite.com，这将把它们链接回试点计划中的四个德克萨斯州农场之一。这些鸟会primarily available at stores in Texas。
- 一些食品公司高管称，基于云的区块链系统可能比食品行业的当前框架更快，更简单，更有效，该框架涉及多个软件系统和纸质记录。
潜水见解：
Food traceability is不再是制造商的选择 - 这是一个要求。嘉吉（Cargill）的可追溯土耳其倡议在假期及时及时满足了这一消费者需求，这可以作为有利可图的营销策略。
But this investment comes at a cost. While the Minnesota-based protein giant hasn't released any firm numbers on the price of the new program, between acquiring the blockchain technology, updating packaging and developing user-friendly website and mobile apps, it's safe to say the undertaking wasn't cheap.
Cargill's Honeysuckle White brand is the first and only major turkey brand to pilot such a program, which could help its birds stand out at the grocery store ahead of Thanksgiving shopping. If consumers respond positively, Cargill may consider expanding the program to other types of protein beyond whole turkeys. Cargill already has the rights to the blockchain technology, but applying the same traceability to farms to individual wings, thighs and breasts could be cost prohibitive and difficult to execute.
Still, it could be something to consider. Consumers have shown they are overwhelmingly interested in more transparency in food products, according toa new study from Response Media。几乎所有受访者都说他们would pay more for more transparent products— 99% for fresh food and 98% for packaged food.
Recent research has predicted that thefood traceability market will be worth $14 billion by 2019。When it comes to their meat,consumers especially want to know if it's antibiotic-free, hormone-free, grass-fed, natural, and organic。There are serious benefits for companies that make the switch to be more transparent. A year ago, Label Insight found manufacturers who adopt "complete transparency"会被忠诚奖励约94％的消费者。
Other manufacturers have使这类计划起作用。Earlier this year, Hershey partnered with Sourcemap to show consumers where the components of Hershey's Milk Chocolate with Almonds and Reese's Peanut Butter Cups came from. Additionally, freeze-dried fruit company Crunchies includes this traceability information on all of its packaging.
Blockchain technology could become the new, better way for food manufacturers to increase traceability while improving food safety and reducing waste. If Cargill's traceable turkey program is a success, it could eventually start a trend in the protein space and beyond.
