作为二十年前有机饮料制造商的联合创始人，塞思Goldmanplayed an instrumental role in cultivating the companyfrom a nimble upstart to a successful business.
今天，他正在密切工作超越肉创始人兼首席执行官伊桑·布朗（Ethan Brown），以协调同样的魔术with the maker of plant-based hamburgers，香肠和鸡条。
While高盛（Goldman）自2009年以来一直在开发植物性肉类以来一直在工作，他说，他与耶鲁大学教授分享的想法向最终被可口可乐收购的国家品牌的想法中种植了诚实的茶，这将被证明是有用的。他的业务曾经面临的同样挑战。高盛，超越肉作为2013年的董事会成员，成为执行董事长2015,目前为公司的多个领域提供指导 - 从融资和销售到战略，人力资源和供应链。
"Part of it is giving it credibility" when talking with retailers, investors or restaurant chains, Goldman told Food Dive about his experience. "We know how to build something. We know how to build a brand."
Goldman, who spends他一半的时间在《超越肉》和《诚实的剩下》中，尽管这些公司的空间不同，但诚实是使用简单，直接的食材的“消除”食物，可以轻松地在厨房中制成，而肉类超越了肉is a “redoing” using scienceand technology to recreate a category — there are a number of parallels between the two companies.
For one, Honest'sformer vice president of sales is now the chief growth officerat Beyond Meat. Both companies also value sustainability and transparency. They build social consciousness into their products, which is important to consumers in helping them decide which items to buy. In addition, Honest and Beyond Meat both fought to expand the reach of their products. In the case of Honest, the company targeted growth outside of niche stores to consumers unaccustomed to less sweet drinks or who didn't valueorganic or fair trade.超越肉的目的是赢得食肉者经过在传统汉堡包，牛排和其他产品旁边出售其产品。
与零售商，投资者或餐厅连锁店交谈时，“其中一部分正在赋予它信誉”。“我们知道如何建造东西。我们知道如何建立品牌。”
塞思·高盛
Co-founder of Honest Tea and executive chairman of Beyond Meat
"A lot of customers that have embraced Honest Tea are very interested in Beyond Meat," Goldman said.
如今，诚实的产品已在140,000个商店中发现，例如沃尔玛，克罗格，Wegmansand Target,以及在温迪，地铁和麦当劳。Beyond Meat can be purchasedat 32,000 locations，包括许多相同的零售商店。
Goldman said one difference between the two companies has been funding. While Honest raised $10 million during its first decade, Beyond Meat has raised more than $100 million in fewer than 10 years.可口可乐在2008年购买了40％的诚实股份，然后在三年后购买其余的股份。
超越肉似乎正在走不同的道路申请公开上周与证券交易委员会一起。高盛（Goldman）在2012年投资了《超越肉》，尽管他拒绝透露他目前拥有的公司多少。
这是一个非常激动人心的食物时刻。在之前的二十年中，没有太大的变化。These industry leaders who had a firm grasp on the market, that has just transformed so quickly now," Goldman said. "What’s happened now is that a lot of the power in the food industry has become decentralized, businesses are going direct to consumer, farmers are going direct to consumers, so that’s all transforming.”
Goldman said Beyond Meat is marketing and developing its product by focusingmore on the consumer than the科学，其他基于植物的公司总体上没有做到这一点。他说超越肉正在努力购买它的主要成分from U.S. suppliers,哪一个会给it the ability to tout buying local and its connection with family farmers.
他说：“很容易对科学感到兴奋，而忘记它仍然是一种消费者（通常是父母）想要为家人购买的产品。”
