潜水简报:
Chobani.isentering the peanut butter aislewith the roll out of Chobani Ends Child Hunger Peanut Butter Flavored Nutrient Spreads. The company said it will donate all profits from the sale of the spreads to Edesia Nutrition, a nonprofit fighting hunger, for the production of Plumpy’Nut, its fortified peanut butter shipped globally to nourish children with acute malnutrition.
The Chobani花生酱油味的涂抹可以在全国主要超市和在线找到。对于婴儿来说，该行包括一个apple and peanut butter flavored nut and fruit blend, and a banana and peanut butter flavored nut and fruit blend. For older children and adults, there are plain peanut butter,cHocolate和花生酱，和饼干面团和花生酱调味酱。
Chobani，所以提交了保密注册声明与7月份潜在首次公开发行的证券交易委员会，一直迅速进入其他类别，如Nondairy燕麦牛奶，乳制品和植物的奶精，准备饮用咖啡和plant-basedprobiotic drinks。
潜入洞察力：
While Chobani put itself on the map by making Greek yogurt a household name, it's hardly been sitting still as it moves aggressively to transform itself into a broader food company. The launch into oat milks, creamers, probiotics and other categories, along with expansion outside the U.S., has shown the Chobani name can stretch beyond yogurt.
"I don't think we were attempting to prove that the brand can stretch with these peanut spreads — I think that's already been proven," Peter麦克宁总裁Chobani.在接受采访时说。“这对这个[新产品]没有任何东西。这是一个非常刻意的事情，我们非常深刻地关心。”
A major part of Chobani's brand extends beyond the product itself and into the community where the company has worked on issues like helping farmers, protecting the environment, combating hunger andhonoring veterans，通过推出限量版产品而定。
Chobani.became familiar withEdesia后者参加了它后的营养incubator program旨在帮助公司为更多消费者带来更好的食物。
最新的花生酱发射跨跨越努力将Chobani名称扩展到杂货店的其他地区，并建立慈善努力。Chobani，年收入超过15亿美元according to Bloomberg，肯定有足够强大的财务基础，以帮助此类产品发布。
The popularity of the Chobani name no doubt makes expanding into newer categories less risky since the New York company follows the same better-for-you roadmap and shoppers know what to expect.
“这是一个有意识的资本主义，在那里有一些利他主义，我认为做得很好，对商业有益，”麦克宁说。“是的，美国分支或更多消费者看到我们或喜欢我们的消费者，这是伟大的，但这不是原因”这个产品背后的原因。
Chobani.'s upcoming IPO is expected to value the company at roughly $10 billion, according to some estimates. The cash Chobani raises likely will go at least in part toward its product innovation efforts.
麦吉尼斯表示，Chobani销售额是“他说，在燕麦牛奶，奶精和酸奶等类别中做得很好。“我们今年的业务并不更快乐，”他说。
尽管最近的产品推出跨度不同的类别，Chobani.has consistently eschewedGMOS.和artificial preservatives and embraced natural ingredients. As consumers look to eat and drink healthier, a trend that has gained momentum during the pandemic, companies likeChobani.stand to benefit.
但是，品牌认可的主要部分现在超越了产品本身，而Chobani毫无疑问从其公司墙壁以外的工作中受益。
2019年Crestline定制促销产品进行的调查显示68.3％的美国消费者希望支持共享类似社会，政治和环境价值的公司。
由于消费者因来自大型CPG和Scrappy Upstars的新产品而被淹没，发现从包装中脱颖而出的方法变得越来越重要。Chobani不是第一家公司亮起花生酱的公司，品牌如JIF，Skippy，Justin和私人标签，这些品牌在商店货架上出现的人，但Chobani名称和产品属性应该足以帮助它在类别中进入等类迟到。
