Dive Brief:
- Just two months after changing its recipe, Vitaminwater has reversed course and returned to its original结晶果糖和糖公式。
- 逆转遵循onslaught of complaints from customerswho disliked a new stevia-and-sugar formulation, who made their feelings known on social media.
- 维他命水,可口可乐旗下单位Glacéau, announced its decision in a post on Facebook in which it acknowledged that consumers "haven't had the greatest things to say" about the stevia version.
潜水见解：
这folks in the C-suite in Coca-Cola's Atlanta headquarters must be worrying quite a bit about the company's much-promoted plan to expand tests of a new,stevia-sweetened version of Coke, dubbed Coca-Cola Life.
从更积极的角度来看，公共关系部的人们必须对自己感到非常满意。这announcement of Vitaminwater's return to its original tastewas handled beautifully ... and consumers have responded enthusiastically.
