潜水简介：
- 赫尔希（Hershey糖果店的新闻稿。该购买将以现金和短期借贷的现金资助，预计将在第四季度关闭。
- 新的小吃品牌将在德克萨斯州奥斯汀的好时放大部门内运营。以前是好时purchased SkinnyPop owner Amplify- 曾经是自己的公开交易公司 - 12月为16亿美元。在海盗品牌收购版本中，该公司表示，该部门专注于推动仓库零食过道的增长。
- "Pirate’s Booty是妈妈和孩子们所爱的领先的奶酪泡芙品牌，以更好地对待，”Mary Beth West, Hershey's chief growth officer, said in the release。“我们预计，全面的海盗品牌投资组合非常适合赫尔希（Hershey）不断增长的放大业务，该业务的目的是针对那些没有妥协的零食的消费者。”
Dive Insight:
For a candy company like Hershey that is striving to remake itself as a snack maker, this acquisition may mark the spot for eventual buried treasure.
Pirate Brands, which was initially2013年被B＆G收购以1.95亿美元的价格，对于连续收购方的表现非常出色。根据11月的收益电话，该品牌是one of B&G's seven largest, which accounted for more than 75% of net sales in the preceding quarter. Back in November, the brand had seen a relatively modest jump in sales of 21%. Product sales continued to snowball, with Pirate Brand seeing net sales increase 54.6% in the most recent quarter, according to B&G's最新收益报告。In Hershey's press release, it states Pirate's Booty has seen 8% year-over-year retail sales growth.
有这么多成功，B＆G为什么会出售海盗品牌？尚未宣布销售计划，交易似乎令人惊讶。拥有50多个品牌的B＆G并未计划剥离任何东西或增加对任何领域的投资。
B&G CEO Bob Cantwell's quote inhis company's press release吹捧财务机会。"The transaction we are announcing today is a great example of our ability to create meaningful shareholder value through accretive M&A by acquiring and investing in on-trend food brands," he said in the release. "We acquired Pirate Brands in 2013 for approximately$195 millionand thanks to the passion, creativity and hard work of our dedicated team of employees, we have more than doubled the value of the business in five short years, creating tremendous value for our shareholders."
Perhaps B&G is gearing up for another big acquisition, one which would take a lot of cash, but is likely to pay big dividends down the line. Since thebrands that B&G owns now非常多样化 - 从小麦奶油到绿色巨人再到奥尔特加 - 大多数待售的品牌可能在B＆G上具有强大的邻接性。在新闻稿中，Cantwell表示，此销售职位是B＆G的未来收购。
更容易看到的是为什么好时会对海盗品牌感兴趣。好时首席执行官米歇尔·巴克（Michele Buck）说，这是她的目标进入“创新的零食”。该公司以其同名巧克力而闻名buying meat snacks company Krave在2015年和零食巧克力barkTHINS in 2016。去年的放大收购是迄今为止最大的收购，无论是为Skinnypop，Paqui和Oatmega Maker支付的金额，它的范围都为您的小吃空间提供了好时。到目前为止将北美净销售额增加5.6％, according to the company's most recent earnings report.
While the Amplify acquisition brought a top snack brand to Hershey — SkinnyPop hasabout a quarter of the marketshare对于RTE爆米花- 更多的家喻户晓的品牌可以帮助该公司在零食类别中挖掘更多的宝藏。海盗品牌的零食是成功的，适合许多公司渴望的更好的零食利基市场。
