潜水简介:
- Sanderson Farms has launched an ad campaign to address common misconceptions about antibiotic use in poultry production.
- 该活动旨在expose "marketing gimmicks designed to mislead consumers and sell products at a higher price," according to a news release.
- The company said it will continue responsibly using antibiotics to ensure its chickens are healthy and safe to consume for as long as scientific research says antibiotics are safe and healthy.
Dive Insight:
Those "marketing gimmicks," according to Sanderson Farms, include clearing up claims companies make that their chickens are raised cage free and free of antibiotics and added hormones. FDA regulations have required chickens meant for sale to be free of antibiotic residues, and using added hormones has been illegal for decades, Sanderson Farms Chairman and CEO Joe F. Sanderson Jr. said in a statement.
Sanderson Farms' antibiotics stance differs from that of several other major poultry producers, such asTyson Foods,Pilgrim's Pride和Perdue, which have all committed to reducing or removing antibiotics from their chicken supply. That's in addition to natural and organic poultry companies, such as Hormel's Applegate Farms, which promote discontinuing use of antibiotics in food animals.
The continued reduction of antibiotics use for food animals comesamid concerns that exposure to antibiotics in food may lead toantibiotic resistance in humans.
但是，桑德森农场（Sanderson Farms）选择质疑该论点，而不是改变供应链过程，这些论点可能会冒着鸡的福利风险，从而使消费者的安全。桑德森农场驳斥了这样的观念。根据新闻稿，根据人类的抗生素耐药性的主要原因，而是医疗机构和医疗保健专业人员过度使用和过量服用抗生素。
The new campaign could potentially help other poultry companies beyond Sanderson Farms that are not able or choose not to reduce or eliminate antibiotic use for their chickens. While certain consumers may avoid purchasing chicken raised with antibiotics, others may recognize Sanderson Farms attemptsto be more transparent和informative to clear up消费者对产品包装的主张的困惑.
