潜水简介:
- Consumers are increasingly choosing no-alcohol beverages over low-alcohol options, especially in the ready-to-drink segment,根据IWSR的数据分析。The no-alcohol segment grew in volume by 4.5% in 2019-2020 while low-alcohol dropped 5.5% across 10 key markets, including Australia, Brazil, Canada, France, Germany, Japan, South Africa, Spain, U.K. and the U.S.In these markets, no-alcohol had 66% share of volume.
美国是这一更大趋势的一个例外。数据公司发现低酒精葡萄酒在这里占市场份额的86.6％。低酒精RTD饮料有大约70% share, withbeer and spirits also proving more popular with U.S. consumers than nonalcoholic varieties.
While low-alcohol drinks have been doing well in the U.S. in recent years, manufacturers across all segments have been launching no-alcohol beverages that could meet the needs of consumers in this country who want to enjoy the taste without a buzz.
潜水见解：
在美国。，无酒精饮料以前由于口味和需求不足而被刷掉。但是他们可能会转向聚光灯。
根据IWSR的说法，消费者选择喝非酒精饮料的原因各不相同。有些人想享受这种味道，但不会感到不受欢迎。其他人可能正在寻找低糖或低热量选项。
Beer companies,which have seen a sales slumpin recent years, have been some of the first companies to venture into the segment. And with 66% millennials trying to curb their alcohol consumption,according to Nielsen，可能会持续增长。
In early 2021, Boston Beer plans to释放塞缪尔·亚当斯（Samuel Adams）只是阴霾，它的味道像传统的IPA一样，没有酒精含量。虽然公司创始人吉姆·科赫（Jim Koch）曾经说他“永远不会酿造非酒精啤酒”，但酿酒师花了两年的时间进行研究和实验来开发该产品。
2020年10月，吉尼斯引入了非酒精版本在推出了其他无酒精饮料后，它在英国和爱尔兰受欢迎的烈性黑啤酒，包括啤酒和麦芽饮料。粗壮，称为0.0，has since been recalleddue to a microbiological contamination, potentially delaying its worldwide launch.
Budweiser’s first nonalcoholic beer,Budweiser Zero,在过去的七月上架。It is part of parent company AB InBev’s plan to have 20% of its global beer volumes come from no- and low-alcohol offerings by 2025.
While no-alcohol spirits may be seeing an increase in popularity in other countries, in the U.S., low-alcohol varieties still take a majority share of the market. Spirits traditionally contain above 30% ABV. The IWSR report cites low-alcohol spirit offerings from well-established brands like Diageo's Smirnoff, which has aZero Sugar Infusion vodkaline with less calories and a 30% ABV (the original Smirnoff vodkahas a 40% ABV) and Pernod Ricard'sBeefeater Gin，发射了Beefeater Botanicsin Canada with a 27.5% ABV. Its original gin has an ABV of 44%.
Low-alcohol wine is also gaining traction, despite consumers' initialreluctance to try these offeringsover no- and low-alcohol beer,adult soft drinks and mocktails。
尽管没有饮料和低酒精饮料的增长，但在推出新饮料时，公司仍会面临更大的消费障碍。根据IWSR的说法这仍然是人们认为，无酒精饮料的质量低于其较高的ABV饮料。
Companies deciding to break into this market have often tried other marketing angles in order to gain traction. No-alcohol brandNew London Light最近在美国推出，额外的重点是素食主义者，没有其他过敏原来吸引increasing demographic of plant-basedconsumers.
Truett-Hurst Cense，Skinny Girl和Fitvine等低酒精葡萄酒品牌有positioned themselves作为美味，更健康的选择。
IWSR的数据还表明，一般而言，低酒精饮料的一种逆风可能会导致消费者对ABV水平的困惑，并且知道他们可以喝多少并且仍然处于法律驾驶范围之内。至少没有酒精提供，可以缓解这些问题。
