Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can't write about everything that we get pitched, so here are some leftovers pulled from our inboxes.
Stouffer的包装唱着俗气的节日曲调
今年没有圣诞节颂歌者在您的家中停下来吗?雀巢的Stouffers品牌可以用新的假期包装来填补这一空白。
该品牌的一些冰冻最爱的唱歌贴纸版本以曲折的方式播放,以“甲板大厅”的曲调,按照包装上的按钮。因此,您可以打开冰箱门,向Stouffer的Macaroni和奶酪打开冰柜门,而不是向一群颂歌打开前门,而是在霜冻冰箱中唱着俗气的舒适食物。
为消费者的晚餐唱歌的音乐盒是Stouffer Happyfull广告系列的一部分,它突出了成分。Stouffer的品牌营销经理Megan McLaughlin在一份声明中说,旋律餐是品牌将“ Happyfull”体验带入新水平的方式holidays.
她说:“一年中的这个时候就是与家人和朋友一起在桌子旁聚会,因此我们想为Stouffer的体验增添一些额外的欢呼。”
The singing boxes are available at select Meijer and Giant Eagle stores, and are otherwise normal-looking family and party-sized packages of Stouffer’s Macaroni & Cheese and Lasagna with Meat & Sauce, as well as the large family-sized Lasagna with Meat & Sauce.
This is the second new twist on the two Stouffer’s frozen favorites this year. Over the summer, Nestlécreated Stouffer’s LasagnaMac, featuring a layer of macaroni and cheese in the lasagna. The mashup was only available for a limited time online, so it’s not clear how well it performed.
但是,只要它们的按钮完好无损,这些节日盒就会表现出色。而且,由于它们看起来几乎与常规产品盒相同,因此他们最终会以“ Fa-la-la-la-la-la-la-lasagna”合唱团使不知情的消费者感到惊讶。
— Megan Poinski
Sabra makes a sustainability play through salad
鹰嘴豆泥巨人萨布拉(Sabra)正在提供其俯冲,以伴随AI-Nea-oppartional垂直农场第五季的可持续升高的果岭新系列沙拉套件。
The kits are available in two varieties. Mediterranean Hummus partners Sabra’s chickpea dip with Fifth Season’s mixed greens, along with bagel chips, red quinoa and lemon-basil dressing. Avocado Ranch swaps out the hummus for Sabra’s guacamole and swaps in ranch dressing. They have debuted at more than 75 stores, including Giant Eagle, Kroger and select Midwest and Mid-Atlantic retailers, with plans for a wider rollout in early 2022.
绿党的沙拉kits are processed with Fifth Season’s automated growing, harvesting and packing system to stay fresh for weeks in the fridge, according to a press release. The Pittsburgh-based company’s farming technology is also said to use up to 95% less water and 97% less land than conventional agriculture.
"Sustainable, fast-to-market innovation is central to Sabra's growth strategy," said Moritz Breuninger, senior director brand marketing for Sabra, in a statement. "The produce category is ripe for new ideas and fresh pairings and Fifth Season is setting standards in produce with AI-powered, local agriculture. We're proud to collaborate with like-minded innovators to offer great tasting, planet-positive food options for every day."
A joint venture between PepsiCo and Israeli firm Strauss, Sabra hasn’t always placed sustainability as a guiding principle, despite making its name in plant-based dips. But theappointment of CEO Joey Bergstein过去的七月似乎已经在影响该公司如何推销其创新。贝格斯坦(Bergstein)是可持续清洁和个人护理品牌第七代首席执行官,众所周知,他会在社会和环境问题上发表讲话。聘用后,他指出了萨布拉(Sabra)“满足人们对美味和可访问食品的渴望,同时帮助促进更可持续的未来”。
In its press release on the new salad kits, Sabra highlighted chickpeas’ ability to enrich soil as a nitrogen-fixing legume, and noted it produces its hummus in a building that has earned Silver and Gold certification under the Leadership in Environmental and Energy Design standards.
—Samantha Oller
Oreo raises a toast to wine
奥利奥(Oreo)进入了冰淇淋,谷物和巧克力,但标志性的饼干现在正在为有史以来最独特的产品之一提供敬酒:葡萄酒。
MondelēzInternational将其Oreo Tinins Cookie与赤脚葡萄酒配对,以创建红色混合葡萄酒,其中包括巧克力,饼干和奶油的口味以及橡木味 - 据报道是一种补充流行小吃的风味混合物。
The offering, which is already sold out on Barefoot’s website, included two bottles of 750 ml Barefoot x Oreo Thins Red Blend Wine and one package of Oreo Thins cookies. A box containing the wine and cookies takes a different spin on Oreo’s slogan of “Milks’ favorite cookie,” changing it this time to “Wine’s favorite cookie.”
“赤脚葡萄酒是一个代表乐趣,风味和表现力的品牌 - 所有的价值也可以坚持,”赤脚葡萄酒的Jen Wall说。“我们度过了愉快的时光,探索了不同的风味组合,最终将Oreo Thins Cookie的标志性风味与我们明亮的浆果味的红酒融合在一起。”
Food makers are no stranger to unique deals that allow their offerings to appear in a new section of the grocery store.
Coolhaus, for example, has teamed up in the past withmondelēz用Ritz crackers and麦考密克公司发射芥末味的冰淇淋。邮政控股公司是果味鹅卵石和可可卵石的制造商,与国际喜悦的老板达能合作,将谷物注入coffee creamer为了庆祝鹅卵石今年的50岁生日。
奥利奥饼干,with about30亿美元的年收入, is no stranger to unique flavor mashups either. The brand has created dozens of creative varieties of its popular cookie in recent years, including Jelly Donut, Key Lime Pie, Peeps and Kettle Corn.
— Christopher Doering








