剩菜是我们对各处弹出的一些产品想法的看法。有些人很有趣，有些听起来很棒，有些是我们永远不会梦想的想法。我们无法写下我们所得到的所有内容，因此这里有一些从收件箱中抽出的剩菜。
早餐的甜点
Reese's is planning to sweeten up the breakfast table with its new snack cakes.
Hershey just announced it is launching Reese's Snack Cakes, a soft-baked chocolate cake with peanut butter creme and covered in milk chocolate,according to a release。The product will be released in convenience stores nationwide in December.
Citing survey data that found 83% of consumers ate dessert before noon in the past month, Hershey said it had the "crazy idea" to give Reese's consumers permission to have cake as a mid-morning snack.
小吃品牌经理迈克·奥尔（Mike Orr）在新闻稿中说：“有时候您有时候您只是不想等到午餐，这就是里斯的小吃蛋糕的出生方式。”
多年来，越来越多的品牌为早餐桌推出了更多的甜味和咸味选择。卡夫is pushing its Mac & Cheeseas a pandemic breakfast option for busy parents, while Sour Patch Kids, Hostess Honey Buns, Churros, Nutter Butter and Peeps are among the flavors thatcan now be found in cereal form。General Mills partnered with Hersheyto launch five new cereals this year，包括诸如好时的吻谷物和里斯的泡芙大泡芙之类的口味。
但它不仅仅是麦片粥和点心蛋糕她shey has innovated with the Reese’s brand in recent years. The company仅公布限时时间Reese’s Chocolate and Peanut Butter Lovers Cups last year,released Peanut Butter Appreciation barswith words of encouragement,debuted Reese's Thins并将糖果变成Reese's Crunchers。
赫尔希（Hershey）将继续与里斯（Reese）的创新进行创新是有道理的。According to YouGov Ratings，，，，it is one of the most popular candies in the United States. While there are other CPG breakfast treats out there like Drake's Coffee Cakes and Little Debbie's Honey Buns, Reese's popularity could help make its latest breakfast innovation a hit.
— Lillianna Byington
A vote for Jones Soda in 2020
With the presidential election two months away, Jones Soda is turning the labels on the outside of its bottles into a makeshift billboard to encourage Americans to do their civic duty.
The Seattle soda maker, which hascarved out a small niche in the carbonated soft drink space dominated by Coca-Cola, PepsiCo and Keurig Dr Pepper, is adding voting-themed labels featuring QR codes that take people directly to a registration site.
该平台由非营利组织和非党派选民参与中心运营，允许合格的公民注册，检查其当前的注册状态，并从其智能手机中找到有关投票指南和州注册截止日期的信息，同时又倒下了一瓶琼斯汽水。
限量版2020年的标签包括由艺术家创建的六种不同的设计，这些设计将放在500,000瓶上。这些图形包括诸如“投票不投票”之类的信息，以及对自由女神像的形象叠加的“投票”一词的九次重复。
琼斯·苏达（Jones Soda）的临时首席执行官杰米·科尔伯恩（Jamie Colbourne），“注册号码处于历史低谷，因为大流行已经关闭了许多选民注册地点和现场活动。”said in a statement."We created our Vote 2020 bottles to both inspire people to register and give them a way to do it without even putting down their drink."
当然，琼斯苏达并不是唯一鼓励美国人出门投票的公司。2018年，约有150家公司在内Levi's, Lyft, Walmart, Gap and Southwest started a coalition calledTime to Vote，，，，根据福布斯。许多公司还给员工选举日休假，以便他们投票。
Consumers are increasingly more likely to stay loyal to a brand that stands for more than what their product is known for. In this case, Jones Soda is taking a clear stance that consumers, regardless of their political affiliation, just need to go out and vote — no matter where or when they do it.
- 克里斯托弗·多尔（Christoper Doering）
Runamok Maple转向魔术
As '90s nostalgia comes back in vogue, many food products are adding a bit of sparkle through sprinkles, edible glitter or sugar crystals.
Runamok枫已经趋势远一点,using food-safe pearlescent mica to make its new Sparkle Syrup. With this syrup, food looks more like it’s straight out of a fairy tale than a throwback to the end of the 20th century.
该公司对这种令人着迷的产品背后的推理并不害羞。
"Sparkle Syrup was created with one sole purpose: to make you smile," the火花糖浆订单的网站阅读。“最近生活一直非常非常认真，可以肯定地说，2020年没有人毫发无损。尽管我们无法修复大型东西，但我们可以提供这种奇妙的东西。”
Vermont-based Runamok Maple is well known for its craft approach to the popular pancake and waffle topping. It has 13 varieties of syrup all of the time, which range from the pure tree sap to varieties that are infused, smoked and barrel-aged. The varieties range from those that may be expected, including Cinnamon and Vanilla Infused andCoffee Infused，，，，to those that are a little more exotic, including Makrut Lime-leaf Infused and Smoked with Pecan Wood. And then there are limited varieties, which include草莓玫瑰注入现在闪闪发光的糖浆。
云母是一种天然存在的矿物质，已被FDA批准为有限数量的食品和饮料的颜色。似乎没有很多CPG产品将其用作闪闪发光的剂，但它是可食用闪光的流行成分。
但是，如果有时间像Sparkle糖浆这样的异想天开的早餐馅料，那么很容易说现在就有时间了。部分原因是由于持续的大流行以及日益增长的政治和种族紧张局势，对生活的许多方面存在着不祥的不确定性。但是部分原因是因为消费者待在家里附近有更多传统早餐。根据食品商业新闻（Food Business News）引用的NPD Group的数据，今年春季，煎饼，华夫饼，法式吐司和可丽饼比一年前的索引高150点。
- 梅根·波因斯基（Megan Poinski）
