潜水简介：
- Reese's is releasing limited-time only Reese’s Chocolate and Peanut Butter Lovers Cups, according to a release sent to Food Dive.两种糖果要求消费者选择他们喜欢哪种风味，因为一种糖果含有更多的巧克力，而另一种则含有更多的花生酱。
- 根据新闻稿，新杯将在全国范围内开始。常规尺寸将以建议的零售价为1.11美元，而国王尺寸为1.66美元。
- For the launch, the company is giving fans a first taste of the new cups at the Reese's Swap Shop in New York City. On March 26 from noon to 6 p.m. and March 27 from 10 a.m. to 6 p.m., consumers can exchange any item for a preview of the Reese's Lovers Cups. The team will be handing out more than 10,000 cups in the two days.
Dive Insight:
好时似乎希望在关于花生酱和巧克力的辩论的对立面对消费者的挑剔，将为经典零食和糖果过道带来新的热情。里斯（Reese）的花生酱杯长期以来一直在糖果上拥有强大的市场份额。据哟uGov Ratings,it is one of the most popular candies in the U.S. But Hershey is still looking for more innovation.
随着消费者转向在线购物，大型食品公司have struggled转向电子商务平台。四分之一的购物者可以跳过糖果和小吃，因为他们能够跳过结帐行，according to NOSH.Hershey has worked to prioritize它的数字策略so its candies can get the same attention online by集成电子商务and in-store personalized experiences.像This This This This This One的营销活动有关巧克力和花生酱的辩论，可能会引起社交媒体的关注，使人们重返糖果过道。
使消费者以前是其他糖果品牌的策略。火星开始关于其Twix巧克力棒的长期辩论是让消费者从双包装中挑选自己喜欢的东西。两年前the company even released剩下Twixand RightTwixpackaging to further bolster the debate among consumers.
这些营销策略可以提高销售额并激发消费者的兴趣。为了解决里斯说已经存在的辩论，这些新糖果要求消费者选择一方，这可能会使最新的创新炒作。
The company is teasing the product at a pop-up launch in New York this week. Other brands, likeYoplait，，，，Kellogg and Chobani，，，，have used similar approaches in recent years. Pop-up stores and limited edition launches help generate随着消费者的品味，品牌的嗡嗡声，可以传播有关新产品的信息。
This isn't the first innovation for the Reese's brand. Recently,该品牌公开了Peanut Butter Appreciation bars with words of encouragement like "Shout out to you!" and "Can't thank you enough!" Earlier this month,Hershey releasedReese's Thins, which come in milk and dark chocolate and are 40% thinner than the traditional cups. But the chocolate and peanut butter treat hasn't only been in bars with motivational messages and smaller portions, it has also been made into里斯的花生酱杯，成形南瓜和树木假期，变成Reese's Crunchers。
随着辩论，传递信息，假期和较小的份量，Hershey通过其标志性花生酱和巧克力糖果的推出，赢得了各种受欢迎的趋势。赫尔希（Hershey）是一家大公司使用并购为了在其投资组合中添加更多零食，显然并没有忘记使它成功的糖果。
