潜水简介：
- Kraft Heinz is testing a recyclable paperboard cup for its microwaveable Kraft Macaroni & Cheese product,该公司宣布。这将是该品牌的第一个可回收杯。今年晚些时候，将使用此包装推出新的通心粉和奶酪形状。
- 杯子上没有塑料标签，因此该包装既可以在工业设施中可回收且可堆肥。卡夫·海因兹（Kraft Heinz）表示，该公司正在研究适当的标签，以确保消费者知道完成后的包裹。
- 这个新的软件包有助于卡夫·海因兹（Kraft Heinz）实现其可持续性目标，包括制作100% recyclable, reusable or compostable packaging到2025年。许多其他的食品和饮料制造商s are working to make their packaging more sustainable.Mondelez，，，，雀巢，，，，Unileverand百事可乐all have similar goals.
Dive Insight:
Kraft Heinz is entering the race to make convenience packaging more sustainable by launching one of Big Food's first fully recyclable and compostable paper packages.
This is no easy feat. Food companies have had a difficult time finding inexpensive alternatives to plastic that can handle temperature changes, moisture and keep products inside fresh. It's unclear from the press release how well these new Mac & Cheese cups can withstand those challenges. The release also doesn't indicate whether the new cups are more expensive, though sustainable packaging companies have said a truly environmentally friendly package倾向于增加约25％。
很明显，卡夫·亨氏（Kraft Heinz）确实表明了通过此测试对可持续包装的承诺。尽管该公司可能悄悄地使其他产品包装更可持续，但第一个重大包装更改是其签名产品之一。
消费者希望看到可持续包装，尤其是在大流行期间。9月，Schorr包装发布了一份报告，其中有十分之一的消费者found food packaging important，，，，and 58% would be likely to buy a product that clearly stated the packaging was reusable or recyclable. According to Nielsen's 2015 Global Corporate Responsibility Report, two thirds of consumers would be愿意为可持续品牌支付更多。
Despite its ambitious sustainability target, consumers and activists have been zeroing in on Kraft Heinz to improve its packaging. In November, environmental and corporate responsibility shareholder advocacy group As You Sow提出了请愿书asking the company to issue a report on its plastic use at the end of the year. Kraft Heinz, the shareholders group wrote, has no goals for amounts of recycled plastic to use or for plastic reduction.
While Kraft Heinz was likely working on this packaging before As You Sow's shareholder petition, the new packaging can serve as a response. It's proof the company is doing something to reduce plastic, even if it isn't a pledge to use recycled materials or a clear metric on plastic reduction.
Other CPG companies are taking similar steps. Last year,雀巢said it would spendas much as $2.1 billion to shift from virgin plastics to food-grade recycled plastics, committing $1.6 billion to pay a premium for recycled materials, and investing $260 million in packaging startups.
Beverage companies, which often rely on plastic and glass bottling, also have announced their intentions to trial paper bottles. In 2019, Danish brewerCarlsberg announced a prototype尽管尚未使用，但可回收的木纤维啤酒瓶中。
7月，英国可持续包装公司Frugalpacannounced the Frugal Bottle，由94％再生纸板制成的酒瓶。几周后，帝亚吉欧（Diageo）和风险管理公司（Venture Management Company）Pilot Lite发起的一家可持续包装技术公司表示，它已经创建了a 100% plastic-free and paper-based spirits bottle完全由可持续木材制成。该瓶子计划今年与Johnnie Walker Scotch威士忌首次亮相。
随着2021年的发展，这些和其他包装创新可能会找到杂货店和酒类商店货架的方式。由于可持续包装对消费者仍然很重要，因此许多大公司已经做出了改善包装的承诺，因此可能会有更多的人开始测试他们的某些创新。
尽管这些更改中有许多是消费者看不见- 像包装尺寸的小变化，减轻罐子盖的组件，并将更多的可回收材料集成到包装中一样，大型包装大修将吸引最大的关注。即使很难说公司对可持续包装的承诺如何，但用可回收纸代替塑料是与消费者脱颖而出的一种方式。
