潜水简介：
- Beyond Meat and PepsiCo宣布亮相基于植物的生涩，第一个在a下制造的快餐partnership between植物的肉类公司和软饮料和零食。
- 超出肉类的第一个货架稳定产品的生涩是由豌豆和绿豆的成分制成的。它每份含有10克蛋白质，有三种品种：原创，热辣和辛辣。
- Beyond Meat and PepsiCoannounced their行星合作伙伴关系joint venture2021年1月。当时，公司表示，它将利用肉类的蛋白质开发和百事可乐的营销和商业能力来利用肉类技术。
Dive Insight:
行星伙伴关系的第一个产品并不是一个秘密。从商店收到产品样本的消费者发布了一个视频关于十一月之外的肉类生涩，和彭博报据报道in January.
秘密与否，产品标志着许多事情的开头。这是在超越肉类和百事可乐之间的巨大伙伴关系下的第一个市场参赛者。它也是超越肉类完全新类别的产品 - 可以帮助推动公开交易公司的下垂销售的东西。
除了肉的last earnings call, CEO Ethan Brown broke down the many complex reasons that美国零售销售下降19.5%compared to the previous year. But he said that the first product from the joint venture with PepsiCo was a reason to be optimistic about the future. On the call, Brown called it "a fantastic product," and he predicted it would "bring excitement, I think, to the retail space."
然而，这种新的发布不是架子上唯一的植物生涩。Nestlé's Sweet Earth, Conagra's Gardein andKrave已经有植物的生涩产品。品牌包括乡村弓箭手和吃的变化也有基于蘑菇的混蛋。
由于这种细分市场挤满，超越肉类和地球伙伴关系需要在所有方面执行良好。它不仅脱颖而出，而且还需要替代的混蛋，而且还需要在整个肉类部分中脱颖而出。如果消费者都找到了生涩的美味并想要购买健康或可持续性原因，它可以带来更多的销售额。
Beyond Meat Jerky also needs to get to the consumer and be a common choice wherever consumers are shopping for meat snacks, and not just sold in specialty grocery stores. While plant-based products tend to be priced at a premium because of increased manufacturing costs right now, the jerky also can't be too expensive for the average consumer to choose it as a snack.
在这一伙伴关系下，这个生涩应该能够在空间中找到成功。尽管销售额最近，除了肉之外，肉类有良好的历史。在本公司上个月最近的盈利呼叫中，布朗表示，除了肉类之外，是植物的肉类领域1品牌，具有最高的品牌速度，高家庭渗透率和重复率，以及消费者之间的65％的宗旨。
PepsiCo is also a master of distribution. The soda and snacking giant has massive retail reach and infrastructure, and can get the product to the places it needs to be. Its Frito-Lay snacking division also owns meat jerky brand Matador, meaning it has all of the inroads necessary to get Beyond Meat Jerky to reach consumers.
在所有的零食段中，杰尔基在美国人民中的普及使其成为这个合作伙伴的好地方。根据2021年底的Yougov的消费者调查，58％的参与者喜欢生涩products. A Nielsen study from 2017华盛顿邮报报道found meat snack sales in the previous year were $2.8 billion, and had shown a 7% compound growth rate since 2013.
