潜水简介：
- 据据据只是食物.
- Dean Foods已经是美国最大的牛奶供应商，公司的投资将使好的Karma更快地扩大分销和增加品牌建设和产品创新的投资。
- Good Karma will continue to be led by its existing leadership and will operate as an independent company.
潜入洞察力：
The move to invest in a competitor that is making inroads in the vegan space is a savvy one for Dean Foods. It allows the company to enter the space without having to devote its own manpower and resources. This move steals a page from the playbook of meat giant Tyson Foods, whichacquired a 5% stakein plant-protein-based Beyond Meat in October.
Although Dean Foods is at the top of the dairy game, Things haven’t been too rosy for those in the milk industry of late. Demand for dairy as a whole has been decreasing, forcing farmers to dumpmillions of pounds of milk在过去的18个月里，导致价格下跌。2016年，美国农业部提供了乳制品生产商财政援助约1120万美元帮助处理行业的挑战。
It’s no wonder that milk companies are looking closer at alternative milk products, which arerising in popularity.Mintel released a study that revealed that U.S.non-dairy milk sales grew 9%在2015年,while dairy milk sales declined 7% over the same period.
While some dairy providers have fought the tide of alternative products, orcompletely changed their business modelto accommodate the trend, Dean Foods has decided to use its position to embrace the movement. This is a smart partnership on both sides of the equation. Good Karma now has the money behind it to increase both marketing and production and get will wind up in more stores. Meanwhile, Dean Foods is diversifying its portfolio, which could come in handy if the dairy industry continues to fall out of favor. A similar strategy, analysts say, was behind酸奶巨头达巴尼的125亿美元收购of organic foods manufacturer WhiteWave, which was completed last month.
