潜水简介：
- 国家糖果协会在其年度报告的情况下，美国零售和书店，机场和自动售货机，机场和自动售货机，在2002年的零售店，机场和自动售货机销售销售额为369亿美元。治疗报告。In total, confectionery had a 98.4% household penetration rate last year, which did not change compared with 2020.
- 所有主要的甜食形式都有2021年的美元销量增加。非巧克力治疗增长最大，超过2020年增长14.5％。巧克力糖果增长了9.2％，而胶和薄荷糖增长3.8％。
- 由于消费者融入了大流行生活方式，并且能够在2021年开始恢复更多的正常模式，因此购买了更多的糖果，扭转了趋势糖果销售略微倾斜在NCA的2020年报告中报道。
Dive Insight:
Consumers have had sweets to help them get through the pandemic. And in 2021, they not only enjoyed more candy, but also settled into different buying patterns to fit a lifestyle in which things were getting back to normal. On the whole, last year's increase in candy sales makes sense. After all, the study found, nearly eight in 10 consumers said that it's OK to occasionally treat themselves with some candy.
The return to relative normalcy is reflected back in what consumers bought. After a year of people largely isolating at home in 2020, gum and mint sales去年反弹。NCA报告称，呼吸薄荷的单位销售额增长5.8％，而GUM的价格增加有助于提高美元销售数据。
季节性糖果也表现出去年大幅提高，美元销售额增长13.5％，因为零售商致力于这些零食，而不是2020年。根据该报告，10人中有八个希望这些季节性款待。仔细的大多数美国人 - 80％至90％ - 使用糖果来庆祝情人节，复活节，万圣节和寒假。万圣节推动了最大的增加in seasonal candy last year, likely because most trick-or-treaters were advised to stay home in 2020. According to the report, dollar sales of Halloween-themed chocolates were up almost 50% in 2021, while non-chocolate candies were up 25.8%.
2021年的其他社会变化也出现在糖果购买中。由于通货膨胀问题和供应链问题在2021年底开始升级，10多名消费者在10多个消费者中改变了他们的糖果购买。超过70％的改变的人想要不同的包装尺寸或产品类型，或者他们正在寻找的项目缺货。
The study found that higher prices made 17% of consumers shift what they bought, but almost the same amount — 16% — actually bought higher-end candies for a luxury treat. Premium candy becoming more widely available could have been a significant factor in this shift. In 2021, Belgian luxury chocolate company Godiva concentrated on bringing its candies to全国超过90,000家零售店，一步一年内增加了公司销售额的举措。
And as confectioners and ingredient manufacturers get more interested in low-sugar or sugar-free treats, consumers are as well. A total of 44% are interested in trying them, the study found. More of these lower-sugar candies found their way to shelves in 2021, and sugar-free chocolates especially saw a boom. Dollar sales of these chocolates grew 34.3% in 2021, with unit sales up 21.4% and volume sales up 24.2%. Hershey has especially invested in this trend in the past year, with itspush toward better-for-you candies, acquisition of低糖优质糖果品牌百合花和稀有糖开发人员Bonumose的投资，包括资助其新的研发中心。
