潜水简介:
- In past five years, 44% of American and British consumers haveadded more fish to their diets, according to Cargill’s most recentFEED4THOUGHT调查。The survey asked what type of animal protein consumers have eaten more of in recent years. Poultry was a close second with 41%, then beef at 32% and pork at 24%.
- Consumers cited health reasons as their primary motivation for the shift. "More and more people are choosing fish as a source of protein because of its big impact on health and relatively small impact on our planet," Dan Burke, group director for Cargill’s aqua nutrition business in the U.S. and U.K. said in a statement.
- 值得注意的是，受访者还指出，捕鱼习惯中的总体可持续性和环境影响应成为养鱼者的优先事项。在接受调查的人中，约有59％的人将“保持鱼类健康”排名为公司提高海鲜的最重要职责。
潜水见解：
在一定程度上要感谢蛋白质驱动的饮食激增以及对食用食物的兴趣，而食物对人体的影响不仅仅是品尝美味，还越来越多，更多的人在其板上增加了额外的蛋白质。但是，不仅有任何蛋白质会做。
尽管经典仍然很受欢迎，但肉类，尤其是鸡肉，销售量increasingas consumers search formore protein sources- 鱼正在引起最新的关注。随着更多的消费者意识到食物中的微量营养素，并更加关注他们消耗饱和脂肪和碳水化合物的消费，因此它被视为更多消费者的蛋白质来源。
Today, nearly one in five U.S. shoppers say they would like to eat more fish.Nielsen reportsseafood sales increased 3.4% over the year ending Feb. 24.
海鲜种植和捕鱼的总体影响已成为美国消费者的核心问题。在调查中，消费者表明，负责任地使用资源，并最大程度地减少对环境的影响，应该是鱼类供应商的优先事项。
具有可持续性索赔的海鲜的销售也增长了3％，而海洋管理委员会标签的海鲜销售增长了27％，对于具有可持续捕鱼标签的人来说，海鲜的销售额也增加了30％。客户很清楚，他们在购买海鲜时不想要任何可恶的东西。这些认证可以帮助杂货商仔细选择海鲜供应商。
This trend is nothing new as transparency and sustainability are trending across categories. Analysts from market research firm IRI and the Food Marketing Institute最近发现透明度至关重要在新鲜食品部门购物的人。实际上，拥有可持续和“清洁”食品是如此重要，以至于年轻的消费者- 谁更愿意尝试自己的食物而不是品牌忠诚 - 如果找到可取的产品，他们可能会切换。
Fish that checks the ethical and sustainable boxes will likely sell well, and everyone from fishermen to fishmongers have caught on.鱼虫, which is helping restore over-fished American waters, is a prime example of those prioritizing the health of fish and hyper-transparency to drive sales. Cargill, which said it is working with value chains to deliver sustainable seafood, is also on this path. But some are saying that consumers who care about sustainability should远离海鲜。
特别是随着蛋白质和新鲜餐的推动，鱼类设置为有利可图的生长的轨迹路径。新鲜食品made upnearly a third of supermarket purchases in 2017, and it turns out consumers are willing to pay more for nutrition that offers an education.
当涉及海鲜时Future of Fish reportfound consumers trust and rely on information from the grocery store almost as much as they do from friends or family. With reports about illegal fishing practices, fraud and human labor abuses, grocers who go the extra mile to understand the interests of their customers and prominently label their seafood not only with nutritional benefits, but also the sustainable fishing practices could catch their customers hook, line and sinker.
