潜水简介:
- Manufacturers are releasing more products to meet the needs of flexitarians -- consumers actively reducing their meat intake -- which was one of the many trends seen at this year's食品技术人员学院年会和食品博览会。
- 干净的标签remain a powerful force in product development, processing and marketing. Alongside clean labels, healthy but indulgent snacks have surged in demand, and free-from foods have evolved from industry trend to industry reality as consumers readily embrace and demand foods free of allergens, such as gluten, wheat and dairy.
- 制造商越来越多地将其产品定位为具有本土角度的“本地”和“正宗”。小型公司继续在流行产品推出中占据主导地位，而体育营养市场则以风味和成分多样化，以吸引更广泛的主流市场。
潜水见解：
Innova Market Insights表示，Flexitarians是一个不断增长的市场，大约有38％的美国人说他们每周一次或更长时间吃一次无肉餐。这个消费者基础比素食主义者和素食主义者要广泛得多，但是这些消费者的需求要求更多无肉的餐和小吃。
替代蛋白质已经升高对无肉产品的需求增加, and these proteins are becoming more sophisticated and trendier over time, Lu Ann Williams, director of innovation at Innova, said during an IFT presentation.
Larger manufacturers are embracing some of these fast-growing trends, such as clean labels andfree-from foods. This has ranged fromreleasing organic varieties under their own legacy brands收购该细分市场中的主要生产商达能（Danone）最近宣布收购Whitewave或者Mondelez's acquisition of Enjoy Life Foodslast year.
干净的标签are becoming more of an expectation, even thoughthe term's meaning eludes many consumers. As Congressawaits the president's approval of a national GMO labeling standard，在美国推出的新食品和饮料产品中有14％正在提出非转基因索赔，2011年仅增长了2％。
“自然”处理方法，例如高压处理，也正在促进冷榨果汁的生长，从2011年到2015年的复合年增长率为64％。与这些果汁一起增加了含有一种或多种蔬菜的果汁饮料。诸如冷藏RTD汤等产品中也发生了类似的增长，例如ZüpaNomaBrand，第一个来自索诺玛品牌的孵化器或Tio Gazpacho, which General Mills' 301 Inc. led an investment round for earlier this year.
本地产品和authenticity是越来越受欢迎的营销工具，与2011年相比，2015年新的全球产品推出的数量近四倍。使用描述符“本地”和“真实”分别增长了23％和13％。
除术语外，品牌还努力以更个人的水平与消费者互动。Kashi's recent brand overhaulfeatures editorial-style packaging that tells the stories of people important to the brand. Manufacturers are trying to deliver more information about ingredient sourcing and the people behind the brand to help consumers feel more connected to the brand and product they're buying.
