潜水简介:
- 基于菌丝体的肉类模拟制造商Meati Foods关闭了1.5亿美元的C融资回合，以帮助扩大其生产和可及性。自从五年前成立以来，这一回合使肉类筹集的总额增加了一倍以上，它是由革命增长的领导，其中包括新投资者和旧投资者的参与。其中包括培养Next，Chipotle Mexican Grill的新风险投资基金以及Grosvenor Food＆Ag Tech。
- The company officially launched products under the Eat Meati brandat retail earlier this week, with its Classic Cutlet and Crispy Cutlet chicken analogs and its Classic Steak at three Colorado locations of Sprouts Farmers Market. Meati said its products will be available at all Sprouts locations by the end of the year, and it plans to have a national omnichannel presence by late 2023.
- Fermented meat analog companies have been放置自己的飞溅分析师在2022年的市场上说，这种类型的产品开发与替代蛋白质部门吸引肉食者和素食主义者的策略相似。
潜水见解：
Meati的野心不断越来越大。该公司在宣布资金的新闻稿中表示，它希望在2025年之前成为植物性肉类的美国市场份额领导者。
这笔钱将帮助它更接近该目标。其中一些资金将用于完成Meati的不足建设“ Mega Ranch”，这是科罗拉多州超过100,000平方英尺的生产设施，每年将生产超过4500万磅的产品。
As the company begins its retail and food service distribution, the seeds are being planted to help Meati continue to expand. According to Crunchbase, Meati’s lifetime funding is now $278.6 million.
“The continued growth and momentum that Meati is experiencing underscores how differentiated and scalable our products and vision are,” Tyler Huggins, Meati’s CEO and co-founder, said in a statement.
Unlike plant-based meat analogs, Meati’s products are built from the root structure of mushrooms. The natural fibers of mycelium naturally mimic the fibrous structure of animal meat. The company then uses drying, shaping, oils, colors and flavors to create analogs that are similar to the meat they replace.
In an今年早些时候采访, Huggins said Meati’s mission is to democratize nutrient-rich and desirable proteins in a more sustainable way. In order to do that, he said Meati needed to make its products through minimally processed whole food nutrition. “This is really nature harnessed, and that’s really a key differentiator from us,” he said at the time.
According to the company, Meati’s products are made of 95% mycelium. They have as much as 17 grams of complete protein and 12 grams of dietary fiber. They also contain high amounts of zinc and vitamin B12.
去年12月，肉聘请了斯科特Tassani作为president。塔萨尼（Tassani）是一名通用工厂老兵，在建立合作伙伴关系，在货架上购买产品，创建和发展新类别，保持产品相关并找到并购机会的经验丰富。
Tassani’s expertise is starting to make itself seen as products — which had a soft launch on the company’s DTC site earlier this year — move onto shelves. Along with Sprouts, Meati also announced a food service partnership with Birdcall, an all-natural, fast-casual restaurant with locations in Colorado and Arizona.
Chipotle在此资金回合中的支持可能会提出肉类产品接下来降落的迹象。Upstart的整个类似物可以适应快速休闲的链条的碗和墨西哥卷饼，这可能会将许多新消费者引入Meati。Chipotle首席技术官Curt Garner在宣布资金的新闻稿中说，Meati“将一种令人兴奋的新替代蛋白质带入市场。”
但是，即使Chipotle没有拿起Meati，该品牌也很可能会给许多新消费者找到方法。5月，launched one of the first alternative protein steaks, something that is not currently available from other major players in the U.S. market. The company said it’s planning its first larger factory — dubbed the “Giga Ranch” — which will produce hundreds of millions of pounds of product a year. It plans to break ground on it in 2023.
