潜水简介:
- 高压处理（HPP）是一种替代处理方法，可杀死病原体，但也比基于热的加工更好地保留营养。对于果汁，蘸酱和萨尔萨斯州等新鲜食品来说，这是特别有希望的，但是HPP具有自己的缺点。
- HPP所需的设备价值数百万美元，这对于许多公司来说可能太大了。此外，产品必须一次单独包装和密封，并一次处理一批，从而增加生产的人工成本。
- However,cold-pressed juicesand other segments that use HPP continue to grow and may prove the value of this processing method in responding to consumer health trends.预计到2018年，HPP生产的产品的销售额将增长至120亿美元, according to a Markets and Markets report.
Dive Insight:
Another issue manufacturers face with HPP processing is消费者的看法. HPP enables fresh foods, such as cold-pressed juices, to remain fresh while retaining nutrients—but it's still a method of processing. Consumers have brought lawsuits against both Hain Celestial and Suja about using the term "fresh" to describe HPP-treated products, though both cases were dismissed.
HPP enables companies toproduce more "clean label" foodsby eliminating the need for preservatives that protect food during heat-based processing. Also, HPP enables a greater range of heath-related label claims because itdoesn't destroy as much nutrient contentas heat-based processing does. These are benefits from processing that can have an impact beyond ingredient labels and nutrition facts and also extend to branding and marketing.
Certain groups of consumers will avoid all "processed" foods, even if the processing method doesn't involve adding preservatives and helps the product retain its nutrients. But consumers who are on the fence may respond positively to HPP, and it could be a way for manufacturers to lure consumers back to processed foods. These segments have generally beenstruggling for sales and market share in recent years, but ultra-processed foods still make upa significant portion of American consumers' diets.
