潜水简介:
- Enhanced water maker Karma Culture LLC is发射业力CBD水, created in partnership with cannabis and hemp supplier Canopy Growth Corp.Each beverage contains 25 milligrams of Canopy Growth'sbroad-spectrum CBD distillatesourced from hemp biomass, as well as适应剂和必需维生素。该瓶有一个获得专利的推盖，可以保留成分的效力。
- 业力的CBD系列包括五种自然甜味的，无防腐剂的口味：蔓越莓石灰，蓝莓Yuzu，血橙木瓜，薰衣草橙和西瓜龙果。酒精巨型星座饮料，acquired a minority stakein Karma Wellness Waterin 2019, will be distributing the drink nationwide through its beer distribution network.星座也有财务股份在冠层生长中。
- Aspeopleconsume less beer,manufacturers in the space including Constellation, Molson Coors and Boston Beer have eyed CBD-infused drinks as a growth opportunity. With Constellation’s expansive distribution arm and Canopy’s prominence in hemp and cannabis, Karma will have an advantage in a segment quickly becoming crowded by traditional and startup beverage players.
潜水见解：
Constellation has planned to launch cannabis-infused drinks for several years, and its investments in Karma and Canopy Growth are proving helpful here.Karmasaid in a press releasethat its collaboration with the maker of Modelo and Corona beer brands will give it access to “an established and highly successful distribution network” to get its new hemp-based CBD water on retail shelves.
Constellation firstacquired a 9.9% minority stake在2017年的顶篷增长中，最终将其股份提高到39%in 2020。Last year, Canopy Growth launched its own line of cannabis-infused beverages in Canada, where the ingredient is widely legal, and几个月内捕获了75％的市场。Last fall, t他公司said it planned to启动“可介绍的注入饮料产品”in partnership with Acreage Holdings in美国2021年，一位前高管补充说it was “bullish” about the category。
Canopy Growth CEO David Klein said that beverages are “continuing to fuel the growth in the CBD category as consumers seek out familiar, fast-acting product formats that fit seamlessly into their busy lives.”
尽管星座对业力和顶篷增长的投资使其在CBD和注入大麻的饮料方面具有优势，但other alcohol veterans have made a play for the space.今年年初，莫尔森·库尔斯推出了一种闪闪发光的基于大麻的CBD饮料与加拿大种植者六角洲，仅在科罗拉多州。在2020年底，Pabst Labs，由前PABST酿造公司员工和大麻专家创立的一家许可大麻公司，launched PBR Cannabis Infused Seltzer, made with five milligrams of THC, exclusively in California.
Last month, Boston Beer subsidiaryBBCCC partnered with cannabis grower Entourage Health todevelop nonalcoholic cannabis-infused drinks in Canada, with production on the beverages slated to begin this quarter. The beer manufacturer said that its success in the seltzer market with Trulymade it more eager to enter这个刚刚起步的在校园里abis-infused drinks segment.
Anheuser-Busch inbevinvested heavily in cannabis in 2019, partnering withTilray, a producer and distributor of cannabis, to research nonalcoholic beverages containing THC and CBD. Later that year, they成立了Fluent Beverage Company，该公司是一家销售CBD注入饮料的合资企业，并首次亮相a tea and seltzer brand called Everiein Canada.
