潜水简介：
- 有机鹰嘴豆零食品牌希帕斯（Hippeas）从卡库风险合作伙伴（Cavu Venture Partners）筹集了1000万美元，这将有助于该公司在2018年达到三倍的收入目标，according to Baking Business。CAVU's focus on better-for-you brands — its portfolio includes such names as Vitaminwater, Chef’s Cut, Vita Coco, High Brew and Bai — is a good fit. In the past, Hippeas has benefited from investments by actor Leonardo DiCaprio and Strand Equity Partners.
- “ Hippeas正在用美味的有机鹰嘴豆泡芙和独特的品牌来重新定义基于植物的零食，” Cavu的联合创始人兼执行合伙人布雷特·托马斯（Brett Thomas）告诉该出版物。“他们的产品反映了当今消费者的欲望 - 吃美味，方便的小吃，这些小吃健康，具有积极的社会影响。”
- It’s been more than a year since its July 2016 launch, yet the brand has already penetrated more than 100,000 “big name” retail outlets across the U.S. and UK, including Kroger, Safeway, Stop & Shop, Wegmans, Whole Foods and Starbucks — a huge leap from the 18,500 stores carrying the brand in March. Products are also sold online at Amazon and Thrive Market.
Dive Insight:
尽管Hippeas是一个相对的新人，但它仍处于强大的增长轨迹。
“We really need to keep growing the business, the team, our field marketing, our digital work, our social [channels] and set up our e-commerce. We think we can be a $100 million brand within the next three to four years,” Livio Bisterzo, CEO and co-founder,told Project Nosh。
该公司的未来出于多种原因看起来很有希望，其中最不重要的是它被雕刻的位置，在基于植物的高增长市场中为独特的利基市场服务。许多公司正在投资于更好的小吃。
根据研究和市场，全球鹰嘴豆市场去年达到1540万吨的体积，从2009年到2016年的复合年增长率为6％。鹰嘴豆泡芙产品的时机及时，因为消费者更加熟悉豆类作为植物性的高蛋白食品。背负成功的成功和对基于鹰嘴豆的鹰嘴豆泥（例如Sabra Brand）的普遍兴趣也没有伤害。
更健康的饮食和零食选择的趋势对公司也很好。平均而言，消费者每天吃大约四到五种零食，根据Datassential的Menutrends主题演讲零食报告。然而，人们倾向于高估健康零食的数量，例如水果，坚果，酸奶和蔬菜 - 他们每天都吃。
In reality, they eat more salty and crunchy snacks. An estimated 48% of people consumed at least one salty snack a day, according to Datassential's report. Hippeas salty-tasting yet good-for-you snacks give consumers the best of both worlds.
随着消费者对大食品的持怀疑态度，初创企业正在利用增加其市场份额的机会，而hippeas也不例外。该公司利用了一个创新的，创业的创业公司的事实。
零食的味道,不仅营养profile and texture appeal to a wide audience with lifestyle and/or special dietary needs — Hippeas are non-GMO, gluten-free, vegan and kosher — the company has a corporate conscience. It使用其部分利润to support chickpea producers through Farm Africa — the kind of mission tailor-made to attract consumers, especially millennials.
Finally, Hippeas made some smart moves earlier this year, hiringexperienced CPG veteransto help it grow, especially if the goal is a potential acquisition by a larger manufacturer. The team in place has experience in working with smaller companies (such as barkTHINS, Krave, Babyganics and Pirate Brands), some of which were able to make good on their own and get picked up by a major manufacturer.
Barkthins都是Krave。看到河比亚或另一个时尚的新贵在不久的将来渴望增长的食品制造商购买。
