潜水简介：
- Walmartended its Scan & Go service这让客户在浏览商店并跳过结帐行时付款，零售商向业务内部人士确认。Shoppers could use a mobile app on their smartphone or handheld scanners provided inside stores at about 150 U.S. locations.
- This decision to cut the service comes four months after the chain announced it would expand Scan & Go to more than 100 stores, which led the retailer to discover that few customers actually used the mobile self-checkout service. According toCBC News, it was challenging for shoppers to bag, weigh and scan items like produce, causing most to head to traditional checkout counters.
- Walmart said it would use insights from Scan & Go to support other tests likeCheck Out With Me，4月份宣布的一项服务为员工提供了移动点销售设备，该设备可以敲响物品并当场提供收据。
潜水见解：
Walmart is finding it harder than it may have originally anticipated to convince customers to adopt new tech and engage with the retailer through digital and mobile platforms. While consumers are drawn to convenient shopping experiences, many didn't see the value of doing more work while browsing when they could easily hand off tasks like bagging and scanning to trained cashiers at checkout. Mobile technology has transformed the way many people communicate and perform everyday tasks, but some habits are harder to break, as Walmart found with its test of Scan & Go.
The failed test highlights a key challenge for Walmart in competing with Amazon, which has begun to dip into the physical retail space in recent years with cashier-less Go stores and its 2017 acquisition of Whole Foods. Amazon, as a digital-first brand that has already helped transform the way consumers shop with its e-commerce platform, may have an easier time convincing consumers that digital technology can also transform the in-store shopping experience. Amazon Go opened its first location earlier this year in Seattle, and旧金山和芝加哥的其他地点在作品中。商店使用技术让购物者在不扫描或停在登记册的情况下购买商品。
克罗格（Kroger）还正在投资技术，以通过扩展其“扫描，袋子，go”服务来简化杂货店购物体验bringing to 400 stores this year。
The grocery space is a competitive market and major players are aggressively working to integrate tech and creative strategies to offer a more seamless and convenient shopping experience. The checkout service that has seen the greatest traction among Walmart customers so far is its grocery pickup. Shoppers can still avoid checkout lines by ordering items online and picking them up at stores where an employee will load them into their car. Walmart isexpanding this service今年有2,000多家商店来提高便利性。
