潜水简介:
Sovos品牌正在为饶的Homemade lineup, which already includes sauce, pasta and frozen chicken parmigiana and lasagna.
The premium pizza, with a suggested retail price of $12.99, has sauce made with San Marzano Italian tomatoes, freshly sauteed garlic and onions, and fresh basil. It is available in four varieties: Five Cheese, Meat Trio, Fire Roasted Vegetable and Uncured Pepperoni.
新物品以优质的重点进入冷冻的披萨类别，但是在美国消费者在通货膨胀率高的情况下观看支出的时候。
潜水见解：
一个t a time when many recent食品和饮料空间中的IPO挣扎, Sovos Brands has been a standout and Rao’s is a big reason why.
饶的is one of the fastest-growing center store brands of scale in the U.S. and represents more than half ofSovos’portfolio in terms of sales, according to SPINS.饶的, which has posted double-digit distribution growth every quarter since it was acquired in 2017 by Sovos, is on track to grow to a $1 billion brand.
Sovos’ playbook is to acquire and build “one-of-a-kind” disruptive brands that contain recognizable ingredients. The $1.4 billion company also ownsMichael Angelo’s Gourmet Foods,Noosa yogurt和Birch Benders华夫饼和煎饼。然后，索沃斯（Sovos）将品牌带入品牌，不仅创新了核心产品，而且还将其转变为相邻的类别，例如，Rao的汤中，桦木弯曲变成饼干和Noosa into gelato。
饶的move into pizza is a logical extension of the Italian-focused brand. And the use of fresh ingredients provides a way for the brand to differentiate itself from other products in the competitive frozen pizza category.
Despite the pizza’s $13 price point, Sovos appears confident that consumers will be willing to pay more to have the premium experience at home.
CEO Todd Lachman told Food Diveearlier this month that the company is benefiting from shoppers cutting back on travel and leisure, including dining out. While consumers are stocking their pantries with more private-label goods, Lachman conceded, they also are trading up to premium offerings as a way to indulge and more closely replicate the restaurant experience, but at a fraction of the cost.
It may be counterintuitive, but with inflation raging and shoppers cutting costs, a Rao’s pizza may now be a very attractive option for some consumers.
拉赫曼在宣布披萨发布之前说：“在这种环境下，我们的品牌非常非常好。”“对于我们将家庭添加到我们的品牌的能力方面，这只是增强了已经很强的增长。”
Rao的披萨将与成熟的主流品牌面对面。在许多情况下，竞争对手的产品的售价要少得多，因此对于许多购物者来说，它们可能会继续是一个有吸引力的选择，尤其是那些现金稀少的购物者。
总部位于芝加哥的市场研究公司IRI的数据显示，截至8月7日的52周的冷冻披萨销售总计64亿美元，比一年前增长6.7％。雀巢的Digiorno是该类别中的畅销书，在此期间，销售额的近四分之一价值为14亿美元，紧随其后的是Schwan的Red Baron，为11亿美元，第三名是8.06亿美元的私人唱片公司。
