Chobani正在将其在乳制品中的存在与牛奶和一半和一半扩展，标志着公司的最新产品推出，因为它在积极地发展到希腊酸奶根之外。
该公司的Chobani超过滤牛奶，使用特殊的过滤过程制成，以帮助消除乳糖并减少一半，据说蛋白质比传统牛奶更多2.5倍。该产品全部提供，减少2％，无脂肪和巧克力。Chobani一半和一半，可用于平原和乳糖选择，使公司通过补充其早期的乳制品，公司将进一步发展在咖啡奶油空间中的存在，oat和plant-based varieties。
The products immediately position Chobani as a potential disruptor in categories with billions of dollars in annual sales. Ultra-filtered milk is driving growth in the $1.7 billion easy-to-digest milk segment, according to Nielsen data provided by Chobani, while dairy-based half and half is valued at $1 billion.
"The brand has proven its ability to legitimately, credibly play and importantly perform in that refrigerated aisle," Peter McGuinness, Chobani's president and chief operating officer, said in an interview.
新产品是Chobani的最新产品，因为它超出了其签名希腊酸奶之外，并奠定了奠定基础，以发展销售并进化到一家总食品公司的关键一步。Chobani，所以去年提交公众，预计今年晚些时候在华尔街正式首次亮相。
Chobani以外的第一次尝试yogurt came in 2019 with the launch of non-dairyChobani.Oatmilk. Since then, the 15-year-old company has moved into冷冲咖啡,益生菌饮料和咖啡奶精。在11月的监管申请中，Chobani表示，酸奶在2020年为本公司生产了12亿美元的销售额，而其其他产品销售额为1.577亿美元。
“这些类别是成熟的中断。我们喜欢我们的赔率，”麦克林斯说。“我认为最终人们想要更好的选择，他们希望他们知道的品牌，爱和信任的品牌选择。”
随着对富含钙的液体游行的需求和基于植物的替代品迅速增长，牛奶类在多年的幻灯片中被卷积在多年的幻灯片中。奶牛奶粉于2016年录制销售额约为165亿美元，去年9月从Mintel显示的报告显示, and has been declining or flat every year since then, with the exception of a pandemic-fueled spike in 2020. The data analytics firm predicted sales to edge lower to $15 billion in 2026 from $15.8 billion a year ago.
尽管牛奶的挑战，在e bright spot has beeninnovation, with value-added options and their high margins attractive to companies. Coca-Colaacquired the remaining stakein Fairlife it didn't already own in 2020, adding to the fold the brand's ultra-filtered milk, higher-protein and lactose-free product.Organic Valley has debuted超滤牛奶和Horizon Organic offers它自己的高蛋白质牛奶线。New Zealand's a2 Milk, whose product lacks a protein that can cause stomach discomfort, also has been a big winner in the marketplace. It forged a co-branding与Hershey合作开发上个月打击美国货架的巧克力牛奶。
The Ultra-Filtered Milk segment has soared 17.5% during the last 52 weeks ending Jan. 15, according to Nielsen data.
McGuinness表示，尽管竞争强劲，但Chobani表现出了进入和成功扰乱类别的能力，从酸奶超过十年前开始。他说，Chobani正在经历许多新产品线的快速增长，包括燕麦牛奶和冷啤酒，而酸奶的持续增长持续17％ - 远远超过该类别的增加6％至7％整个。
“我们反对酸奶，右边的真正的大玩家，我们做得很好，”麦克林说。“我们喜欢竞争。”
