潜水简介:
- Regulators in Massachusetts say Anheuser-Busch InBev provided nearly $1 million in unlawful giveaways to entice retailers and bars to push Budweiser over rivals,根据《华尔街日报》。
- 该州酒精饮料控制委员会的报告认为，AB INBEV子公司向数百家企业提供了律师限制设备，违反了旨在防止啤酒公司挤压竞争对手的州法律。将于6月在波士顿举行听证会。
- 该论文指出，自州首次提出问题以来，AB INBEV一直在与委员会合作。该公司表示：“我们认为，我们合法地为零售商提供了品牌的销售点项目，并计划对这些指控进行质疑。”
潜水见解：
In food,deals between supermarkets and food manufacturers- 与消费者的需求一起 - 扮演确定产品是否被出售以及它们出现在商店中的主要作用。但是，在大多数州，通常不允许使用类似的涉及酒精饮料的条约。
对于AB Inbev而言，这不是第一次被指控推动其产品的销售。加利福尼亚对AB INBEV征收类似的指控，prompting the company to agree in March to pay $200,000 and conduct additional staff training as part of a settlement.
While the Massachusetts report currently is nothing more than accusations, it seems to highlight the growing competition between the beer giants themselves and the once scrappy upstart craft breweries that are fighting for limited shelf space and taps at places that serve their brews.
美国的啤酒厂数量从2005年的1,447人增加到2016年底的5,005，其中大部分与精酿啤酒相关。虽然工艺空间是负责约10％的国内啤酒生产in the U.S, it's still up significantly from a decade ago and stands in contrast to the big breweries who have seen shipments erode during that time.
甚至像AB Inbev这样的巨人 -which boasts 500 beers in its portfolio —和莫尔森Coors挖掘了精酿啤酒，which is especially popular with millennials thanks to catchy labels and unique flavors. AB InBevpurchased Karbach Brewing and Devil’s Backbonein the past year, and莫尔森Coorsbought at least four small regional craft breweriesin the last 19 months.
Aglimpse into AB InBev's recent earnings reportshow the struggles facing beer makers, with the company受到巴西和北美摇摇欲坠的啤酒销售的打击。仅在美国，ABInBevsaid sales to retailers declined 2% in its 2016 fiscal year, and 2.7% in the fourth quarter — both figures that trailed the overall beer industry. With struggles in its important Brazilian and U.S. markets showing no sign of abating, the company has been desperate to find ways to expand itsmarket share和fend off acquisition-hungry competitors.
As competition in the beer industry intensifies, companies are eager for any incremental increase in growth they can muster. Regulators are clearly watching how they achieve it.
