潜水简介：
- 根据IRI的数据，在过去的一年中，私人标签品牌一直在努力跟上品牌产品。这家总部位于芝加哥的市场研究公司表示，在截至9月19日的52周内，品牌的销售额上涨了3.6％，至5360亿美元，而私人唱片公司则增长了1.5％，至142亿美元。
- IRI发现dolla品牌有79.1%的食物r spent in the 52 weeks ending Sept. 5, 2021, up 0.3 percentage points from a year ago, compared to 20.9% for private label. The data showed the increase in share for brand names at the expense of private label was especially prominent in pork, up 3.3 points; beef, up 2.9 points; and fresh bread and rolls, as well as bottled juice, both increasing 1.5 points.
- Once dismissed by consumers as inferior, private label has now become a standard go-to item for many people when they shop — generating billions in additional revenue for the companies that manufacture these products.
Dive Insight:
随着大流行的发展，人们普遍认为，私人标签品牌将继续向上攀登。但是去年，十年来，国家品牌的销售增长超过了自有品牌的增长，根据Nielseniq数据。
Krishnakumar Davey, president of strategic analytics at IRI, told Food Dive that private label brands were hit harder than their brand name peers by supply chain issues in areas such as transportation. In some cases, he said, brand name manufacturers may have prioritized making their own higher-margin products instead of private label offerings.
他说，伤害了私人标签的另一个因素是，许多消费者并没有像上下班，购买一杯咖啡或旅行等费用那样花很多钱或避免了费用，并凭借额外的现金而融入。这笔钱加上朝着溢价的持续发展，由于其更高质量的声誉和全国性的认可，品牌名称成为更具吸引力的选择。
他说：“人们甚至在低收入购物者中购买了更多的优质产品。”
戴维仍然说，不久之后，私人唱片公司至少恢复了其中的一些势头。
Many consumers are no longer getting extra money from the government, hitting lower and middle income shoppers especially hard. Inflation also is battering much of the U.S. economy, and food and beverage makers of everything from meat and pizza to snacks and sports drinks are passing on a major portion of their increase in expenses to the consumer.
Coca-Cola, Unilever, Nestlé, Mondelēz International and General Mills are just a few of the companies whose executives have宣布的价格上涨or telegraphed to Wall Street that hikes are coming to offset rising expenses.
"We're seeing that in some industries already that consumers are beginning to cut back, right on the more expensive side and on the poor substitution side," Davey said. "The consumer doesn't have an infinite wallet."
去年创造了一场完美的风暴，从许多方面来说，私人标签成为一个较不吸引人的选择，并将人们转向过去的原因最小化。但是，随着货币的流动减少，供应链的更高价格和改善，私人标签可能会再次恢复其势头。
还有一个不断增长的电子商务频道，更多的消费者正在购买杂货。4月，卡拉Sheesley，，，，then-vice president of retail engagement atNielsenIQ，，，，说电子商务允许零售商为了更好地控制其在线平台，他们可以用来推动销售。
她说：“零售商拥有该空间，因此他们实际上对您的眼睛所吸引的东西有了更多的控制权，这也意味着它为零售商提供了支持自己品牌发展的绝佳机会。”
