潜水简介：
- 在成功推出的是植物的汉堡之后，除了肉超越香肠之外，植物替代品制成的猪肉香肠，用豌豆蛋白分离，椰子油和葵花籽油。
- 设计用于模拟猪肉香肠的味道，纹理和形状，超越香肠，没有胆固醇，更多的蛋白质，更少的钠，较少的总和饱和的脂肪，以及较少的卡路里比其基于动物的当量更少。该产品还没有激素，硝酸盐，大豆和麸质。
- Beyond Sausage has launched exclusively at a Whole Foods Market in Boulder, Colorado with additional locations to be announced in January.
Dive Insight:
随着以5,000多家杂货店和4,000多家餐厅在推出之后，成功推出了其植物的汉堡及其4,000多家餐厅，超越肉类现在将香肠添加到其阵容。
Plant-based foods experienced 8.1% growth in sales during the past year. Plant-based meats alone accounted for 2.1% of sales in refrigerated and frozen meat products sold at retail, according to尼尔森数据during a 52-week period ended in mid-August. Beyond Meat is right in the mix as more consumers gravitate toward plant-based foods and beverages.
“There is a revolution going on in the plant-based meat space,” saidBruce Friedrich, executive director of The Good Food Institute, which commissioned the study. “Right now, the sector is small, but growing, and we are working hard to create a viable market sector.”
作为植物的肉类类别的领导者，除了肉类之外，将自己定位，继续推出将公司前进到新地区的产品。虽然纹理蔬菜蛋白如诸如素食蛋白质的传统肉类替代品已被销售到素食者，并在健康食品商店的货架上销售，但是肉类的墨水是墨水的交易，使其产品成为整个食品，克罗格，公共产品的主流超市的肉类系。和safeway。
"As a category leader in plant-based meat alternatives, Beyond Meat has revolutionized how consumers get their protein," said Red Elk Banks, vice president of Whole Foods Market's Rocky Mountain region.
凭借其最新产品，超越肉类已经带来了一种具有椰子油和甜菜汁的专有豌豆，丰富豆类和水稻蛋白的产品，以模仿猪肉香肠的外观和感受。由于迅速成功，公司已与其汉堡携带，它已经拥有一个既定的客户群和零售商网络和餐馆网络，这些零售商和餐馆将比愿意为其新的香肠提供一种尝试储蓄公司宝贵的时间必须进入新的时间市场和说服持怀疑态度的购物者。
“我将其视为我们团队不懈的行军，迈向植物的完美肉类，”超越肉的首席执行官的ethany，在一份声明中说。"Though we aren't there yet, I'm encouraged by the progress we've made with Beyond Sausage and look forward to hearing what the consumer thinks."
该公司的最新一轮融资将使它能够继续开发新产品。超越肉类的私人拥有从高调的投资者筹集了5500万美元，包括最近的肉类加工机泰森食品增加its ownership stake除了一年前的5％左边的肉。
Beyond Meat also offers plant-based chicken strips, and this fall announceda deal with Sysco是，全国最大的食品经销商，可能将其植物的肉类达到成千上万的餐厅，酒店，医疗保健设施和学校。
现在的问题是消费者是否会吃新的香肠？如果新的人造肉像汉堡一样成功和鲜美，那么加利福尼亚州公司将产品添加到菜单中可能是一个声音决定。
