潜水简介:
- 根据Mintel的一份新报告，消费者正在寻找可以帮助阻止衰老过程的产品cited by Nutra Ingredients。该出版物说，这意味着专为具有医疗和预防效益设计的功能性食品和饮料，这些食品和预防效益是营养，美味且易于消费的。
- As one ofMintel's three global food and drink trends for 2019, the market research firm said longer lifespans will present manufacturers with opportunities to take a chapter from the beauty industry by "designing proactive products that are marketed with positive language to people of all ages."
- This approach will allow for foods and beverages to be formulated to address consumer concerns about maintaining and enhancing bone, joint, brain and eye health — for senior populations or for those of any age, according to Mintel.
潜水见解：
Goji Berries，Omega-3S，姜黄，Juju Berries，胶原蛋白，辣椒粉，辅酶Q10，抗氧化剂，抗氧化剂，维生素，矿物质，蛋白质等已出现在食品和饮料产品中的成分，以帮助改善特定的健康状况并增强特定的健康状况，并增强重点的重点，机敏和整体福祉。
这种消费者趋势是由老龄化的人口促进的，涉及维持健康，不断增加的医疗费用以及对更健康的饮食与健康之间的联系的更大兴趣。但是，正如Mintel报告所指出的那样，所有年龄段都越来越受这些因素的影响。
According to a report from Technavio, the global functional foods and beverage market is anticipated to grow at a steady rate and will post a compound annual growth rate of close to 8% from 2017 to 2021. For that same period,分析师的预测美国市场的复合年增长率为6.53％。
Because of the burgeoning health and wellness trend and its promising market future, the youth-boosting foods and beverage space is one growth-starved companies are increasingly tapping into.
Probiotics have beenhailed for their preventive propertiesby enthusiasts. PepsiCoacquired probiotics beverage maker KeVita在2016年和launched its Tropicana Essentials Probiotics line去年，一位公司官员说，这是第一个将益生菌带入主流果汁过道的品牌。通用磨坊的风险投资部门在2017年3月带领650万美元的D投资回合达到了benefit Farmhouse Culture，一种发酵和益生菌的初创公司。
When it comes to youth-boosting ingredients,绿茶及其多酚are touted for limiting plaque buildup in arteries. Green tea is also viewed as keeping wrinkled skin at bay through its anti-inflammatory and pro-elastic qualities. To help harness this functional benefit, PepsiCo's Pure Leaf organic loose-leaf teas and Starbucks' Teavana ready-to-drink bottled teas提供绿色品种。
Other functional food productsare in the worksas scientists extractbetaglucanfrom mushrooms to help bolster the immune system, produce fiber-rich inulin flour from chicory root and explore numerous beneficial nutrients from algae.
Beverage makers continue to have a financial incentive since sales of functional drinks jumped 11% in the past year to $3 billion,数据显示从《华尔街日报》引用的市场研究公司旋转。毫无疑问，随着制造商和营销人员试图在正确的时间达到合适的趋势，以使其成功的产品成功。
