潜水简介：
- 据报道面包店和小吃。The prototypes include gochujang spiced nuts, maple bacon roasted pecan clusters and energy balls.
- 卡夫的助理品牌经理詹姆斯克林顿弗兰cis said nuts offer a “new path forward for snacking” driven by the growing health and wellness trend.
- As the owner of the Planters brand, KHI is familiar with the nut business, sourcing mostly peanuts and pecans, but is also leveraging its California operations for almonds and cashews. The company will continue to use its proprietary techniques in this category to extend its lineup.
潜水见解：
在它的过程中last earnings call, Kraft Heinz CEO Bernardo Vieira Hees said the company is in a “renovation” and innovation phase. “We were more than double our percentage of innovation (in the) last three years and we continue to accelerate in a big way,” he said.
螺母小吃Snaxpo期间引入的原型瞥见这一加速创新，将公司从其在该领域的传统种植者品牌中脱颖而出。
随着这一发展，卡夫（Kraft）利用了许多趋势，同时避免了越来越饱和的市场。例如，能量球与能量棒有目的不同的方法，这已经成为最后一对夫妇很拥挤of years. The gochujang spiced nuts also hit on a higher demand for global and bolder flavors. Millennials are seeking out more flavorful snacking options,表明趋势的寿命。
当然，那些年轻的消费者也想要更健康的小吃。这种方法是竞争的必要条件。根据Innova市场见解。巧合的是，相同百分比的消费者想要包含健康属性的小吃。
当消费者选择更健康的零食时，此介绍可能会为Kraft Heinz提供巨大的潜力，Kraft Heinz可能会在A Momentum Booster之后使用势头令人失望的2017年。
坚果的跑道很长：Statista的清单在美国，小吃的销售价值最终在咸零食，糖果，奶酪，饼干，饼干和冰淇淋后面发出坚果。随着年轻，更注重健康的消费者的影响不断增长，希望该清单会以有利于坚果和其他更健康零食的方式变化。
